Best Practices to Grow Your Chiropractic YouTube Channel to 1,000+ Subscribers

Drs. Jeff Langmaid and Jason Deitch

Founder DCs, The Smart Chiropractor

You’ve watched all the cringe-worthy chiropractic videos.

You’ve had patients ask if you do the crazy chiropractic techniques they saw on YouTube.

And now you’re ready to take action, set the record straight, and start shooting your videos.

You’re ready to join the best chiropractors on YouTube (well, chiropractic creators) and create your own chiropractic YouTube channel.

If Tai Lopez can live in Beverly Hills and drive Lamborghinis based on YouTube, you’re open to putting in the work to get in on the action.

A Word About Chiropractic YouTube Channels

The truth about growing your YouTube channel to become one of the best chiropractors on YouTube is a bit more complicated than just putting up a few “crazy” videos and drinking Mai Tai’s.

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It requires a strategic approach and attention to detail.

But with a bit of work, you can not only start making money on YouTube but, more importantly, reach more people than you ever thought possible with your unique message of health.

So you may be wondering how you can start and grow your chiropractic YouTube channel.

When we look at many of the top chiropractic-focused YouTube channels, we know we’re not very impressed.

Many successful chiropractors on YouTube aren’t particularly charismatic, crazy good clinicians, or even excellent teachers.

So with all of these flaws, what can you learn to accelerate your own YouTube growth?

Let’s break down the basics of growing a chiropractic YouTube channel, how to earn money on YouTube, and key factors for organic growth.

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The Basics Of Growing a Chiropractic YouTube Channel

Growing a chiropractic YouTube channel is quite simple, but that doesn’t mean it’s easy.

Like any platform, you need to put in the time to have consistent and accelerating growth.

Shooting one video and hoping it goes viral leads to tremendous growth is not a good strategy.

To achieve growth on YouTube, you need to have a strategy, and we suggest starting with a SMART goal.

A SMART goal is specific, measurable, achievable, relevant, and timely.

Your smart is the north star of your growth and daily actions.

Know This

Without having a smart goal, you’re likely to flounder, suffer from inconsistency, and get lost with distractions on your way to 100K and becoming one of the best chiropractors on YouTube.

An example of a smart goal for YouTube growth would be, “I will have 1,000 subscribers to my channel within six months.”

As you can see, the goal is both simple and encapsulates everything that needs to be a smart goal.

One caveat is you get going, you may have noticed a suggested a smart goal based on subscribers and not on revenue.

Don’t worry, we’re not trying to pull the rug out from you on your YouTube dreams — but you need to have 1,000 subscribers to begin monetizing (earning money) on your chiropractic YouTube channel.

So it makes sense to set your initial goal to make the subscribers you need to start earning revenue from your channel.

Now that you’ve set your goal, it’s time to start getting down to business.

Please check out our YouTube optimization guide to set up your page properly.

Your page setup won’t take more than 30 minutes if you follow our guide, which is essential for your future growth.

The Smart Chiropractor provides members with a new video script every week that they can use to create great chiropractic YouTube videos.

It makes staying consistent easy.

Also, you don’t need to worry about “what” to say — we’ve got you covered with great research-based content.

How Do You Earn Money on Your Chiropractic YouTube Channel?

You earn money on YouTube based upon views or view count.

Every view that your video gets is an opportunity to earn a small amount of ad revenue.

YouTube does make you jump through a few hoops to start cold, hard cash.

Know This

First, you’ll need to have a minimum of 1,000 subscribers to your channel and at least 4,000 video views over the past 12 months.

To achieve that subscriber amount and view count, you must either have a channel that people are interested in or consistently posting views to your page.

They do this as a basic way to vet the channel.

Activating monetization on your chiropractic YouTube channel isn’t hard — it requires a few clicks and a bank account.

Linking your bank account allows YouTube (aka Google) to deposit money each month.

Once you’ve hit those numbers, you’ll need to activate monetization on your page.

Once your request monetization, someone on the YouTube team will review your site to ensure that it complies with their guidelines.

Once it’s vetted, viola, you’re ready to begin earning.

Know This

YouTube pays its content creators (you!) based on video views.

They show a commercial/ad before, during, or after your video, and you make a small amount of what they charged the advertiser.

Essentially, they create a CPM (cost per thousand impressions/views) used to revenue share advertising dollars with you.

One thing to keep in mind with CPMs is that they are not static.

YouTube never discloses how they calculate their CPM, but it varies by industry, channel, and day.

A chiropractic channel should generally expect to have a CPM around $2-10.

It could be higher or lower, but that is a good starting point.

If you have about 3k followers, you can probably earn about a hundred bucks per month.

Kick that up to 15K followers, and you’ll be getting checks for $500-$600 each month.

The calculations of how much you make are complicated, so these are rough estimates based on the reported earnings of some of the best chiropractors on YouTube.

But for now, let’s move on to the key factors for growth.

Key Factors For Organic Growth on Your Chiropractic YouTube Channel

There is no magic formula for growing a channel, but there are best practices that can lead to consistent growth.

Creating Engaging YouTube Video Titles

The title of your video is one of the most important factors in your ability to get views.

Unless you have an email list or social following of 100,000 or more people, it’s unlikely that you’ll be able to drive a ton of traffic each day to your YouTube videos.

You’re going to be relying on YouTube recommending your video and coming up in the YouTube search results for most of your views, so your title needs to be accurate, engaging, and catchy.

Creating your title is kind of like doing SEO for the website.

You want your title to be optimized for search so that YouTube will help more people find your video.

Pro Tip

You can’t just stuff your title with keywords that don’t make sense.

It’ also needs to have a human touch.

In other words, if someone scrolled by your video, does it entice them to stop and watch?

  • Keyword Stuffed Bad Title: Chiropractor Cervical Spine Pain Relief Technique Stretch
  • SEO and Human Optimized Good Title: The Top Chiropractic Neck Pain Relief Techniques

The “good” example reads like a headline, entities the viewer to click, and provides a very actionable benefit from watching the video.

The more specific you can tie a benefit to your keyword, the better your title will perform and the more views that video on your chiropractic YouTube channel will receive.

Adding Clickable Thumbnails

The image on top of your video before a visitor plays is your video thumbnail.

While your video title helps your video get found via search and recommendations, your thumbnail helps your video get clicked and watched.

Great thumbnails are engaging, clear, and fun.

Don’t try to stuff too much text on your thumbnail for any video on your chiropractic YouTube channel.

In many cases, people will be watching on their phones, and it becomes unreadable when there is too much text.

Pro Tip

Bright colors and fonts can make your video stand out, but we recommend sticking to your brand colors and fonts.

Having a consistent look across the thumbnails on your chiropractic YouTube channel is a good idea.

It will help your viewers quickly identify your videos and adds extra branding across the YouTube platform.

Getting Social to Drive Traffic

Videos that get views on YouTube tend to get more views on Facebook.

Pro Tip

As silly as it may sound, to become one of the best chiropractors on YouTube, it’s important to drive as many people to your videos through your other channels (social, email, etc.).

The more people and views you drive to your YouTube videos, the more YouTube will organically show your video in their suggestions and recommendations.

They aren’t willing to do all the hard work for you!

Suppose you post a weekly chiropractic YouTube video with the scripts provided by The Smart Chiropractor.

A Young Female African American Chiropractor Uses a Video Script from The Smart Chiropractor to Prepare Her Next Video for Her Chiropractic YouTube Channel
Chiropractic YouTube Channel: Tools from The Smart Chiropractor

In that case, we recommend making a social post on Facebook and Instagram highlighting the video and linking to it on YouTube.

Additionally, you could send a weekly or monthly email to your list highlighting the videos you’ve recently created.

If you want to go next level, you can create a flyer on Canva with a QR to your chiropractic YouTube channel and place it at your front desk.

Teach and Invite Consistently

The bottom line is that YouTube is a great place to Teach and Invite your audience consistently.

This can result in more new patients, better retention, and more reactivations and the bonus of a reputation as one of the best chiropractors on YouTube.

Know This

It won’t happen overnight, but the success of your chiropractic YouTube channel can come if you constantly produce great content.

Our final recommendation is to have fun!

Getting started with video can be intimidating, but it’s a skill that you will easily and almost instinctively develop the more you do it.

Don’t be too hard on yourself – done is better than perfect!

And if you would like access to weekly video scripts that can help make the growth of your chiropractic YouTube channel easy, then schedule a demo of The Smart Chiropractor with our team today.

And, of course, don’t forget to subscribe to our YouTube channel for chiropractors for bonus weekly marketing tips, tools, and more!

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