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Picture this: The year is 1911.
Marie Curie has received her second Nobel Prize for discovering radium and polonium.
Ernest Rutherford just described the structure of an atom.
There are reports of Chicago Cubs pitcher Mordecai Brown receiving chiropractic treatment.
These events seem unrelated, but what they have in common lies in the next hundred years as the knowledge concerning all of these topics grew and evolved.
Today we’re going to break down the expanding role chiropractic has played in the realm of professional sports.
A History Lesson of Professional Sports and Chiropractic
Following initial accounts of Mordecai Brown receiving chiropractic care, by 1920, other baseball heroes, including Babe Ruth, Lou Gherig, and Joe DiMaggio, were reported to be chiropractic recipients.
Babe Ruth was even photographed with his chiropractor several times!
This may have just been the beginning of chiropractors being recognized as beneficial to athletes – and as the profession grew, so did the caliber of athletes being treated.
Beyond professional baseball, decades later, chiropractors were introduced to Olympic athletes (1,2).
Treating Olympians as recognized members of the sports medical team marked a massive accomplishment for chiropractors by expanding their role in integrative medicine and showing the value of conservative spine care to athletes.
In response to the increasing number of chiropractic clinicians interested in treating athletes, the Fédération Internationale de Chiropratique du Sport (FICS) was formed.
Identifying themselves as international leaders in the sports chiropractic realm, FICS remains an integral part of bringing top-tier chiropractors to athletic events worldwide.
"Last week, I had 12 telehealth visits on the schedule, and this week, I was at 20 (4 of those being new patient exam appointments)."
Dr. Bobby Mozafari, DC
Integrated Sport, Spine and Rehab
Professional sports and chiropractic history continued to be made three years after the formation of FICS when Joe Montana, the quarterback for the San Francisco 49ers, was treated by his chiropractor before their impressive victory against the Denver Broncos.
Not only did he receive chiropractic care, but he did so in front of a live audience during the pre-game show broadcast on national television.
It must be something about the Bay Area because following the Superbowl media coverage, Pro Football Hall of Famer Jerry Rice openly endorses chiropractic care to his viewers.
Since then, hordes of athletes have touted the benefits of chiropractic care, including Olympic gold medalist Dan O’Brien, boxing icon Evander Holyfield, and the MLB’s Barry Bonds.
The Giants outfielder has been quoted as saying, “I think it should be mandatory for athletes to see a chiropractor.”
Flash forward to today.
Household names like Tiger Woods and Tom Brady are known for their outspoken use of chiropractic care to improve their performance and maintain optimal health.
Reports of professional athletes taking advantage of the benefits chiropractors can offer may not get us a Nobel Prize like Marie Curie.
Still, it may be helpful in other ways.
Increasing awareness is the first step to increasing access.
While chiropractic is useful for professionals, it’s also beneficial for the average Joe to alleviate aches and pains.
Growing Use of Chiropractic in Professional Sports
It’s great that so many professional athletes encourage the use of chiropractic care.
Of course, to avoid an ‘ad populum’ argument, let’s get to some evidence that shows the increasing utilization of sports chiropractic.
While more research is always needed, some ‘then vs. now’ comparisons can be made from what is currently published.
A great example being a 2002 report noting that 31% of NFL teams employed a chiropractor on their sports medical staff (3).
Comparing this statistic to the present day, we know that not only do all 32 NFL teams have an official team chiropractor, but so do 90% of MLB teams and almost every NHL team.
Another study that evaluated intercollegiate athletes reported over half of the participants routinely used complementary and alternative medicine (CAM), and 29% of respondents specifically utilized chiropractic care (4).
This study adds to the growing body of evidence, further demonstrating the widespread acceptance of conservative care clinicians in diverse athletic settings (5).
Sports chiropractors have been shown to offer some of the best care for musculoskeletal injuries that professional athletes sustain, and evidence supports their role on a sports medicine team (6).
Chiropractors are being recognized by team members as assets to athletes and are now considered an essential piece of the puzzle when getting professionals ready for their game.
In 2008, a chiropractor was even appointed as the medical director of the US Olympic Team.
It’s no wonder we see more and more chiropractors on the sidelines of sporting events providing care!
The Science of Professional Sports and Chiropractic
Before we dive into more research, here’s the bottom line: we know that chiropractic helps athletic performance.
Chiropractors are experts in the musculoskeletal system.
We spend years learning about the anatomy, physiology, and biomechanics of the body so that when something goes wrong, we know what to do.
When our bodies endure stress during athletic activity, especially for professional athletes, we want to ensure injury prevention is at the forefront of the care plan.
Many studies now support a variety of functional improvements resulting from chiropractic care which can be linked to better athletic performance.
The direct effects of spinal manipulative therapy (SMT) are still being studied; however, indirect mechanisms may be at play.
Some of those studied include activation of inhibited muscles, muscle strength improvement, and increased motor reaction time (7).
The applicability of these benefits is wide-ranging, and it’s easy to see why professional golfers to boxing champions seek out sports chiropractors.
Athletes also note improvements following spinal manipulation regarding both pain severity and athletic performance (8,9).
These are just a few specific examples of how chiropractic can help athletes be their best, and research continues to be done to determine what underlying factors are at play.
Professional Sports and Chiropractic Today
The formation of FICS in 1987 was a massive step for the sports chiropractic community, and it seems today there are governing bodies for almost every professional sport.
Notably, the American Chiropractic Association’s Sports Council has student chapters at chiropractic colleges and hosts a yearly educational symposium.
Additionally, organizations like the Professional Football Chiropractic Society are known throughout the United States to direct all NFL teams.
Arguably, the most crucial part of professional sports and chiropractic in the modern era is the credentialing process.
To be a sports chiropractor, additional education is required.
Licensed chiropractors with specific qualifications are eligible for several sports certifications depending on their particular goals.
For example, FICS offers the International Certificate in Sports Chiropractic which requires completion of online educational modules, in-person training, and other documented experience to provide care at international sporting events.
However, this certification is not recognized in the United States.
The American Chiropractic Board of Sports Physicians governs the credentialing process for doctors of chiropractic seeking sports certifications in the United States.
These include the Certified Chiropractic Sports Physician and the more advanced Diplomate American Chiropractic Board of Sports Physicians.
The difference here is essential if a sports chiropractor wants to travel with a team internationally.
Until a few years ago, laws limited sports chiropractors to treating athletes within state lines.
In 2016 sports chiropractic got another win when the ‘Travel to Treat‘ bill was finally passed, allowing a team chiropractor to travel with their respective teams and remain insured.
Professional sports and chiropractic have come a long way in the past 110 years, and evidence is continuously emerging supporting the chiropractor’s role within professional athletics.
A Word About Patient Pilot by The Smart Chiropractor
Are you a chiropractor or chiropractic para professional?
Thanks for reading!
We hope this brief exporation of the relationship that exists in professional sports and chiropractic has given you some great notes to share with your patients regarding the power of conservative care treatment options for recovery at every stage.
We also hope exploring this application of chiropractic practice has motivated you to spread the word about your unique practice and everything you have to offer!
Our team at The Smart Chiropractor is dedicated to making patient communication easier for DCs and their staff through free resources like our blog and our subscription-based patient-education-focused marketing materials and services.
That’s where Patient Pilot comes in.
Our automated email campaigns were designed to help provide patients with a fantastic experience that, in turn, can help fill the holes in your practice’s patient bucket and generates excellent ROI.
Over the past year, our team of chiropractic marketing geeks at The Smart Chiropractor has worked with over 300 practices and sent over 10 million emails.
(And we’re thrilled that our average doctor has seen an 11X ROI from their email marketing efforts!)
There’s one BIG thing we learned from working with practice after practice after practice that we’ve kept in mind as we crafted our recent top 10 list of chiropractic email marketing best practices and our email systems…
Too many chiropractors with holes in their schedule form their marketing strategy around the notion that they have a new patient problem.
However, that’s often NOT the case.
Think of it this way…
When you have holes in your patient bucket, and the faster you dump new patients (water) in the top of the bucket, the quicker it will pour out the sides (retention) and bottom (reactivations) until you seal the holes.
If you have an email list of over 300 patients – that’s 300 local patients that have walked through your doors and experienced your care first hand – it’s not true.
With a list of that size, what you almost certainly do have is a patient retention and reactivation problem.
Click here to schedule a demo and see how our Patient Pilot email system and automated email campaigns can transform email marketing in your practice.