If your chiropractic marketing strategy depends on new patients finding you online, you need SEO (search engine optimization)!
There’s enough competition to keep your chiropractic practice in deep left field when it comes to searching unless your website is not optimized for search.
If you aren’t getting a lot of traffic to your website, it’s safe to say that your SEO game may be out of alignment.
It’s time for an SEO adjustment!
- Publish/Post Fresh Content
- Optimize the URLs on Your Chiropractic Website
- Create a Strong Backlink Profile
Search engine optimization (SEO) should be considered a vital tool in your chiropractic marketing strategy.
A great SEO strategy does not replace social media and email marketing.
Here is everything you need to know.
Your Chiropractic Marketing Strategy
You’ve got your in-office screens showing beautiful videos with Smart ChiroTV. Check!
You’ve got your email marketing automated through ChiroEmails. Check!
You’ve got your social media campaigns automated with excellent content campaigns with The Smart Chiropractor. Check!
Your potential clients are finding you prominently located on page eleven when they search “chiropractors in St. Louis.” Sigh…
There’s an old internet joke that goes something like, “Where is the best place to hide a dead body? On page 2 of the Google search results because no one will ever find it.”
While that joke is a little crude, it’s true. An overwhelming majority of clicks go to the first three listings on any given Google search.
If you are ranking number 10, 15, 20, or worse, well, good luck. It’s unlikely that any significant traffic will come your way.
Here are the facts:
There are over 70,000 chiropractors in the United States in practice today.
With a United States population of around 330 million, that equates to one chiropractor to every 4,700 people. By any measure of medical provider-to-population, that number approaches saturation.
So how you position yourself when looking at your chiropractic marketing strategy is critical to your success. At The Smart Chiropractor, we believe this should start with your social channels.
But after your social channels are pumping out great content consistently, it’s a good idea to analyze your website and see if you are standing out or fitting in.
Translation, people need to find you amidst all the noise and competition.
With the vast majority of searches starting online, the answer is a no-brainer. After your email and social content campaigns on automated, one of the next best chiropractic marketing strategies involves people finding your website when they type in relevant keywords.
And the best way to find you online is by optimizing your website’s SEO.
SEO, or search engine optimization, is simply a series of steps that easily allow Google to see your page and match it with search results.
The easier it is for them to provide your page as an answer to a person’s search query, the higher you’ll rank for that term.
Here are the top three things to do to make sure your practice stays front and center.
1. Publish/Post Fresh Content
The Google algorithms responsible for search ranking love when your website displays fresh content.
Fresh, updated content tells Google that your website is relevant. Users are more likely to engage with it if the content they’re viewing is helpful and authoritative.
Stodgy blog articles from two years ago, uninformative posts about what your clinic is up to these days, and content that is more about YOU than your potential patients are all things that can keep you from ranking highly.
So, write some fresh, useful content.
As a chiropractor, you are in a perfect position to offer relevant self-care tips, health and wellness facts, and endless lists that speak to chiropractic treatments’ benefits.
For our members of The Smart Chiropractor, we provide a blog post every week that is loaded with SEO friendly keywords, links, and images to help them rank higher on Google.
Imagine having a new blog post every single week that drives more new traffic to your website. That can become a reality with The Smart Chiropractor.
2. Optimize the URLs on Your Chiropractic Website
Do you know that jumble of numbers and letters in the search bar of each page? Well, did you know you can make all that gobbledygook readable? It’s good SEO practice to optimize your URLs, so don’t let these fall by the wayside.
Here’s an example. The blog page of The Smart Chiropractor has a URL of www.blog.thesmartchiropractor.com. It’s easy to read and understand. If you have a webpage on your site that looks more like www.langmaidchiropractic.com/blog/122-lowbackpainandrelief-august-2018-aldk4d9r8a, then you’re in trouble.
Simplifying your URL’s makes it easier for Google to understand what your page is about and rank it higher for the appropriate keywords.
3. Create a Strong Backlink Profile
When it comes to online marketing strategies for chiropractic offices, backlinks carry a lot of weight. When another reputable website in your field links to your website–say, you will get mega search juice from a blog post.
Outside links to your website are like votes, and the search engine gods will reward you handsomely for them.
Outbound links are also super important. For example, the weekly blog posts that the members of The Smart Chiropractor receive include links to top health organizations (think Harvard Health or the Mayo Clinic), as well as research studies.
This helps Google understand that your content is “linked” to high-profile, high impact sources.
Get Started Today
Smart chiropractors around the world use our system to generate new patients, automatically and consistently.
We solve the 2 biggest chiropractic marketing strategy challenges: content and consistency.
We combine an incredible, curated, frequently updated content library with automation tools to supercharge your marketing.
The result? More new patients, more referrals, and more re-activations.