Table of Contents
- Why Building Your Chiropractic Email List is Key to Long Term, Sustainable Growth
- 3 Must-Use Strategies to Build Your Chiropractic Email List
- Warning: Don’t Purchase Emails Lists
- Your Next Steps to Build Your Chiropractic Email List
- One Last Word About Patient Pilot by The Smart Chiropractor
Why Building Your Chiropractic Email List is Key to Long Term, Sustainable Growth
One of the best things you can do for your chiropractic practice’s long-term, sustainable growth is to build your chiropractic email list.
You will never “need” new patients again with an engaged enough email list.
Not only does email marketing have the highest ROI of any marketing activity, but having a solid email list is an asset that you can lean into to create revenue and fill your schedule for years to come.
Ideally, after reading this article, you’ll take action to collect more email addresses.
Every week of practice, you can reach out to your email list, and it can continue to fill your schedule, enable product sales, power your patient acquisition, improve your retention, and generate consistent reactivations.
Yup, your email list can do all of that and more!
The Smart Chiropractor's Guide to Doubling Your Patient Retention with Email
3 Must-Use Strategies to Build Your Chiropractic Email List
Here are the top 3 ways to build your chiropractic email list.
1. Collect Emails on Your Website
The number one action step you should take today to build your chiropractic email list is collecting emails on your website.
The average chiropractor has about 750 website visitors each month to their website.
You may have a bit more or a bit less, but that is the average.
How many come in as new patients out of those 750 visitors each month?
Last month maybe you had 10, 20, or 30 new patients.
Well, what happened to the other 700+ people with visited your website?!
Nobody on Earth cruises chiropractic websites for fun, so there’s no question that an overwhelming majority of your website visitors live close to your practice and are interested in chiropractic care.
Just because they didn’t decide to call your practice at that moment doesn’t mean they aren’t interested.
They may have simply been distracted and navigated away from your website.
But it’s those 700+ people who aren’t converting from your website who need top priority with your chiropractic marketing and email collection strategies.
One way to solve this problem and convert more of your traffic is to have a popup box or other opt-in form on your website designed to collect email addresses or other contact info.
In marketing lingo, this is called a “lead magnet.”
A lead magnet is an offer of a helpful piece of information in exchange for the visitor’s email address or perhaps phone number.
A Quick Word About Patient Pilot by The Smart Chiropractor…
We’ve seen tremendous success with Patient Pilot by The Smart Chiropractor when our members enable our done-for-them opt-in forms on their website.
They work on all websites whether you want to add them as a popup or an inline opt-in form, and they can help you start collecting and converting more of the traffic already visiting your website to help build your chiropractic email list to the max!
Within the fully functional Patient Pilot dashboard, our team provides two powerful lead magnets.
One is focused on low back pain relief and the other on neck pain relief.
We provide the html form code, the form copy, and a follow-up drip automation with 4 pre-written and pesonalized emails.
So, when someone enters their email address, they automatically receive an email containing the link to download their free guide.
And then over the next 7 days, they’ll receive the remaining 3 emails from that drip sequence gently offering them the opportunity to schedule an appointment in your practice for an assessment of their low back or neck pain.
After that, they’ll start receiving a member’s weekly patient education emails.
Like all emails in the Patient Pilot dashboard, they are 100% editable, fully personalized with a member’s branding and contact info, and are sent from an email address of the member’s choosing.
This fits into the Teach & Invite marketing philosophy that drives The Smart Chiropractor, and we continue to see significant results for our members as they implement our email collection focused lead magnets and nurture campaigns.
Again, from start to finish, our members can edit these lead magnets – the forms, emails, and even the download link if they have another guide they’d like to use – to make them their own.
You can learn more about The Smart Chiropractor and Patient Pilot here.
Back to the Numbers
Collecting and converting your website traffic is one of the biggest “holes in the bucket” of many practices even though email collection on your website is the lowest hanging fruit that you can take advantage of starting today.
Think about how many people have visited your website over the past year – it may be 7,000 or more people!
If just 2% of those visitors entered their emails addresses, you’d have an email list of nearly 150 more people, and with a solid follow-up email campaign, you could have converted 75 or more into new patients in your practice.
2. Collect Emails at Your Live Events
If you take part in local races, CrossFit competitions, and other community events, then you’ll want to begin collecting email addresses asap to further help build your chiropractic email list.
Like the email popup box and lead magnet on your website, we recommend developing a helpful guide that ties into the type of event you are attending.
Create a simple sign and manually type in the emails addresses with your iPad, laptop, or smartphone.
Then, offer this at your booth.
If you want to go next level, you could have a QR code that makes it super easy for your booth visitors to enter their information.
Just like the lead magnet and email pop up on your website, you can then follow up with the people who opt-in for the guide and Teach & Invite them to engage with your practice.
It’s possible to generate 25-50 new email contacts at every event you sponsor over a year; that could equal an additional 100-200 email addresses to build your chiropractic email list.
With a 50% conversion to care, an additional 50-100 new patients per year.
The best part is that these patients aren’t taking advantage of some “crazy deal.” They simply gain valuable information about your practice while you subtly portion yourself as their health expert.
Why? Because instead of cold leads, these are more of your ideal patients!
These patients tend to be more compliant, have better retention, and reactivate more over time.
3. Ask All of Your New Patients
Perhaps the easiest (and most obvious) way to build your email list is to ensure that you collect every new patient’s email address in your practice.
You’d be shocked at how many chiropractors have emails lists that are smaller than the total number of patient files they have (yeah, we may be looking at you, doc!).
When you’re trying to build your chiropractic email list, Doc, there’s no reason not to collect the email address of every new patient in your practice.
Another Quick Word About Patient Pilot…
You can use a new patient onboarding campaign by collecting their email address like we provide with Patient Pilot by The Smart Chiropractor to automatically onboard your new patients and improve retention.
Back to Your New Patients
If you don’t collect your new patient’s email address, not only do you miss the opportunity to improve your retention automatically, but you have no shot at reactivation.
These are the people who already know, trust, and like you!
It’s estimated that acquiring a new patient is 5X more expensive than reactivating a past patient, and the same prinicipal applies when you build your chiropractic email list.
If you’re looking for the best ROI possible with your marketing, then email collection and automation need to be at the top of your list of marketing activities.
One last thing about new patient onboarding and retention.
Have you ever experienced staff turnover?
It’s painful – not only because hiring is tough but because you probably have had some front desk staff that is fantastic with guiding the new patient and other team members that were so-so.
This variability in your practice messaging is unnecessary and detrimental to the growth of your practice.
Onboarding all for your new patients the same, at a world-class level, with automatic email campaigns, can solve this issue in your practice.
Warning: Don’t Purchase Emails Lists
One word of warning when your build your chiropractic email lists…
There is no replacement for the strategies we just mentioned.
You probably receive emails all the time asking if you would like to purchase a “vetted” list of prospects in your community.
Some docs want to “fast track” their progress by renting or buying email lists.
While it sounds good in theory, this never works in your favor to build your chiropractic email list!
By using a purchased email list, you risk blackballing your ability to send emails, and you’ll absolutely generate poor results with a purchased list.
I’ll repeat, it doesn’t work, and it’s not worth it.
Using email marketing campaigns is to convert more warm traffic, not to bait and switch cold leads.
Purchasing an email list to build your chiropractic email list is like running ads to cold traffic- the results stink, and you’ll deal with a lot of collateral damage (brand, cost, reputation, time, etc.).
Your Next Steps to Build Your Chiropractic Email List
Now that you know precisely how and how not to build your email list, the choice is yours.
Are you ready to take action to build the practice and future you’ve dreamt of, or are you going to let more time and opportunity pass by?
Doing everything we listed in this blog on your own is possible, but we’ll admit, there is a bit of a learning curve, and you’ll spend a good chunk of time setting it all up.
One Last Word About Patient Pilot by The Smart Chiropractor
Looking for more guidance, tools, retention tips, and chiropractic marketing ideas to help you start attracting new chiropractic patients, build your chiropractic email list, and to help your practice grow?
We’re here to help.
Over the past year, our team of chiropractic marketing geeks at The Smart Chiropractor has worked with over 300 practices and sent over 10 million emails.
(And we’re thrilled that our average doctor has seen an 11X ROI from their email marketing efforts!)
There’s one BIG thing we learned from working with practice after practice after practice that we’ve kept in mind as we crafted this step-by-step guide that covers how to build your chiropractic email list…
Too many chiropractors with holes in their schedule form their marketing strategy around the notion that they have a new patient problem.
However, that’s often NOT the case.
Think of it this way…
When you have holes in your bucket, and the faster you dump new patients (water) in the top of the bucket, the quicker it will pour out the sides (retention) and bottom (reactivations) until you seal the holes.
If you have an email list of over 300 patients – that’s 300 local patients that have walked through your doors and experienced your care – it’s not true.
With a list of that size, what you almost certainly do have is a patient retention and reactivation problem.
That’s where Patient Pilot comes in.
Our automated email campaigns were designed to help provide patients with a fantastic experience that, in turn, can help fill the holes in your practice’s patient bucket and generates excellent ROI.
Click here to schedule a demo and see how Patient Pilot can transform email marketing in your practice.