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Did you know that over 293 billion emails were sent each day in 2019?
That number is estimated to grow to 347 billion by the end of 2023.
Last year ChiroEmails by The Smart Chiropractor sent over 6 million emails that generated thousands of patient reactivations for our members.
Those are big numbers, yet most chiropractors don’t take full advantage of email marketing for their practice.
They don’t focus on learning how to write weekly emails that work, and that’s a significant lost opportunity.
Learning How to Write Weekly Emails Matters
Doc, you’re sitting on a gold mine right now!
Each email address of your patients is like a gold brick.
These are people who already know, trust, and like you.
And they’ve already experienced the benefits of your care first hand.
The easiest new patient of tomorrow is someone you’ve already taken care of in the past.
We’ll go out on a limb and say if you do one marketing activity this year, it needs to be sending weekly emails to start generating consistent patient reactivations.
Despite the ever-growing popularity of social media, businesses still use email to contact clients every day.
The reason why you see the emails is simple – it works!
We’re sure you see it in your inbox.
Smart weekly emails can be a great tool to draw in new patients, retain active patients, and generate consistent reactivations.
Wondering how to write weekly emails that engage and reactivate your chiropractic patients?
We’re here to fill you in.
Keep reading our guide below to learn how to write weekly emails that get results!
Focus on a New Email Topic Each Week
As a chiropractor, news and new research are always at your fingertips.
Patients don’t have the same luxury, so many still hunt for information online to learn more about their condition.
You can provide patients with the most recent news from the chiropractic industry.
Patients will receive info from a credible source in terms they understand.
In turn, they’ll feel more informed and ready to talk when returning for appointments.
Our weekly emails are built on Teach & Invite Consistently philosophy.
Each week covers a new topic.
The information in the email references peer-reviewed articles in a patient-centric way.
Highlighting actionable, benefit-driven research with a weekly topic is by far the best way to skyrocket your patient reactivations via a weekly email.
Here is a classic example of how this can help your practice.
A patient came to see you last year for a low back issue.
They are thrilled with the results of your care, are happy, and eventually become inactive.
Fast forward to this year, and they have a new neck complaint.
How many of your inactive patients will go somewhere else (even though they loved your practice) because you’re a “back doctor,” not a neck doctor.
Well, we can tell you it happens every day.
How do you prevent this insane situation from happening?
When looking at how to write weekly emails that work, it only makes sense that week after week you send an email that highlights a new topic.
Now your patients will be engaged, informed, and always one click away from your schedule.
It’s kind of like magic, only better.
Provide Email-Only Exclusives
When it comes to the healthcare industry, businesses are less likely to announce flash sales than, for example, a company that sells apparel.
When you do have cost-saving offers, make sure to include them in your email, as patients tend to put off routine check-ups if funds are tight.
However, if you allow them to purchase a discounted service, they’ll have more incentive to schedule now and become a regular client.
Now, let’s be super clear about discounts.
We don’t believe in fire-sale, deep discounts.
You’ve seen them likely advertised on Facebook: “I only have 3 of these crazy deals left! You get x-rays, an examination, 14 adjustments, a t-shirt, and a coffee mug for only $27!”.
That, friends, is terrible positioning.
But you can sparingly use discounts in your email marketing to generate reactivations and patient interest.
Just remember, like salt, you can have too much of a good thing.
We recommended running no more than one discount offer per quarter.
Offer Feedback Opportunities
When crafting your emails, be sure to include ways for subscribers and patients to give you feedback on your services.
After all, it’s challenging to retain and reactivate patients when you don’t have a concrete idea of what they really like about your practice.
Receiving consistent feedback will help you address areas that could improve your practice and make your clients feel more engaged and valued.
Within ChiroEmails, we have a review campaign that can help generate more feedback, reviews, and testimonials.
Add Character to Your Weekly Emails
Customers like to know that there’s more than just AI tech handling all the marketing content being sent to them.
Make it a point to show readers that real humans are behind the brand.
This could be done through anything from candid staff photos to a weekly advice blurb from one of the doctors.
When a client gets to know the team at your practice, they can build a stronger relationship with your business and develop brand loyalty.
Within ChiroEmails, every email is personalized to your practice.
Using your name, brand colors, logo, and links directly to your website is important to build additional credibility when marketing through email.
Reactivate Patients with Amazing Weekly Emails
It’s much easier to reactivate clients if you check in with weekly emails.
We hope this quick guide covering how to write weekly emails has given you something you actionable steps you can start using to finally jump off the cold lead rollercoaster.
Many of our members generate 4-6 patient reactivations nearly every week by communicating consistently with their audience.
Instead of spending more money on a new ad to convert cold traffic and strangers into new patients, implement a weekly email that helps deepen the relationships you already have and predictably fills your schedule.
Need some extra help building great weekly emails for your practice?
We created The Smart Chiropractor and ChiroEmails to do just that.
Members receive everything they need to attract new patients, retain more active patients, and generate consistent reactivations without spending any money on advertising.