Table of Contents
- Learning How to Write Weekly Emails Matters
- Here’s How to Write Weekly Emails That Work for Your Chiropractic Practice
- Yes, You Can Boost Your Reactivations with Weekly Patient Engagement Emails
- A Word About Patient Pilot by The Smart Chiropractor
Did you know that a staggering 293 billion emails were sent daily in 2019?
And that number is expected to rise to 347 billion by 2023!
(In fact, just this last year our Smart Chiropractor team sent over 10 million emails for our Patient Pilot members alone!)
Despite these huge numbers, many chiropractors haven’t yet harnessed the full power of email marketing.
If you’re overlooking how to write weekly emails that work for your chiropractic practice, and that’s a big missed opportunity for your bottom line.
Learning How to Write Weekly Emails Matters
Listen up, Doc! You’re sitting on a treasure trove!
The Smart Chiropractor's Guide to Reactivating More Patients Every Week
Think of each patient’s email address as a golden ticket.
These folks already trust you and have seen the benefits of your care.
Easiest new patients to get? The ones you’ve already treated.
If you focus on just one marketing activity this year, make it sending out weekly emails.
Doing this will help generate consistent patient reactivations.
Despite the boom in social media, businesses still prefer email for client communication.
Why? Because email marketing works!
Here’s How to Write Weekly Emails That Work for Your Chiropractic Practice
Smart weekly emails are a fantastic tool for attracting new patients, keeping current ones, and reviving past patients.
And we’re here to give you a birds-eye view of just how chiropractors can write effective weekly emails to engage and reactivate their patients.
Keep reading to find out how to write weekly emails that actually get you results!
1) — Switch Up Your Email Topics Every Week
As a chiropractor, you have easy access to the latest news and research.
But your patients aren’t so lucky.
Many of them go online to search for info about their health issues.
Why not make their life easier? Share the freshest news from the chiropractic world with them.
This way, you offer credible info in simple language they can understand.
And the next time they come in for an appointment, they’ll be eager to talk.
Our weekly emails follow a Teach & Invite Consistently approach. Each email focuses on a new topic and uses easy-to-understand language, backed by peer-reviewed studies.
To really boost patient reactivations, highlight useful, benefits-focused research in each week’s email.
Here’s how this strategy can work wonders for you.
Imagine a patient who visited you last year for a back issue.
They were happy with the treatment and then went inactive.
Now, let’s say this year they have a neck problem.
Many inactive patients might go to a different chiropractor because they think you only treat back issues.
Trust us, it happens more often than you’d think. So, how do you keep this from happening?
The trick is learning how to write weekly emails that work for your chiropractic practice.
Every week, cover a new topic. This keeps your patients in the loop, informed, and just a click away from booking an appointment with you.
It’s almost like magic, but even better.
2) — Offer Special Email-Only Exclusives
In healthcare, we don’t usually see the kind of flash sales that are common in, say, the fashion industry.
However, that doesn’t mean you can’t provide special offers.
Many people skip routine check-ups when money is tight. Offering them a discount via email could be the nudge they need to book an appointment.
That said, we’re not talking about slashing prices to rock-bottom levels.
We’ve all seen those almost-unbelievable deals on Facebook, like “Get an X-ray, 14 adjustments, and some freebies for just $27!” But that’s not the kind of positioning you want for your practice.
Instead, use discounts sparingly in your email campaigns to revive patient interest and encourage reactivations.
Remember, just like salt, a little can go a long way.
Limit your special email offers to one per quarter to keep them truly special.
3) — Encourage Feedback
As you construct your emails, don’t forget to include options for subscribers to provide feedback about your services.
Understanding what your patients truly appreciate can significantly improve retention and reactivation rates.
Regular feedback can highlight areas for improvement and make your clients feel engaged and valued.
Our review campaign feature within Patient Pilot can assist in gathering more in-depth feedback, reviews, and testimonials.
4) — Personalize Your Emails
People want to know there’s a human touch behind the emails they receive, not just automated technology.
Show your readers that genuine people are behind your brand.
You can do this through candid staff photos, or even a weekly advice column penned by one of your doctors.
Developing a sense of familiarity can lead to stronger relationships and brand loyalty.
With Patient Pilot, each email is fully customizable to feature your practice’s unique branding elements like name, colors, and logo.
This adds an extra layer of credibility to your email marketing strategy.
Yes, You Can Boost Your Reactivations with Weekly Patient Engagement Emails
It’s much easier to reactivate clients if you check in with weekly emails.
We hope this quick guide covering how to write weekly emails has given you something you actionable steps you can start using to finally jump off the cold lead rollercoaster.
Many of our members generate 4-6 patient reactivations nearly every week by communicating consistently with their audience.
Instead of spending more money on a new ad to convert cold traffic and strangers into new patients, implement a weekly email that helps deepen the relationships you already have and predictably fills your schedule.
A Word About Patient Pilot by The Smart Chiropractor
So there you have it — you now have a comprehensive guide that give you some much needed insight into how chiropractors can write effective weekly emails.
And if you’re a chiropractor reading this, as a business owner, you can understand better than most that with the right planning, tools, and follow-through, email marketing can indeed be a game-changer for your practice.
But that doesn’t mean you have to do it all on your own.
That’s where we come in.
In the past year, our specialized team at The Smart Chiropractor has collaborated with over 300 practices, delivering more than 10 million emails.
We are proud to say our average client enjoys an 11X ROI on their email marketing efforts.
One key lesson we’ve learned from working with numerous practices is that new patients are not always the solution to a dwindling schedule.
Imagine your patient list as a bucket with holes. The more you fill it with new patients (water), the faster it leaks out from the sides (retention) and bottom (reactivation) unless you seal those gaps.
If your email list includes over 300 patients, you likely have a patient retention and reactivation issue, not a new patient problem.
This is where our Patient Pilot built-for-you, personalized-for-you, and automated-for you email campaigns and automation software can make all the difference.
Our automated email marketing system is tailored for chiropractors to enhance patient experience, improve retention, and reactivate patients—thus offering an excellent ROI.
Click here to schedule a demo. Discover how Patient Pilot, combined with our proven email marketing strategies, can revolutionize your practice!