There were 3.9 billion email users worldwide in 2019 alone.
By 2023, that number is projected to hit 4.3 billion, or more than half of the global population.
Even more important than the sheer number of people using email is how often they engage with their email.
Over 50% of people check their email more than ten times per day!
Email remains an essential part of chiropractic marketing (yes, including weekly chiropractic email newsletters).
However, those numbers won’t mean much to your practice unless you can inspire your patients to open your weekly chiropractic email newsletters.
If you want to improve your open and click-through rates, you need to have a captivating and compelling message.
Keep reading to learn what you need to include in your weekly emails to make the most of your marketing efforts.
Get Creative With Subject Lines
What’s the main reason people click unsubscribe from an email newsletter?
According to the data, the number one reason is that they get too many emails.
If you’re delivering consistent value and information that matters to your subscribers, you won’t have to worry about a high unsubscribe rate (a normal unsubscribe rate is around 0.20%).
Value – and interest – start with the subject line of your emails.
The subject line is the first thing your clients will see when they open their email inbox.
"Last week, I had 12 telehealth visits on the schedule, and this week, I was at 20 (4 of those being new patient exam appointments)."
Dr. Bobby Mozafari, DC
Integrated Sport, Spine and Rehab
If you lose them here, they’ll never open your email, and you’ll miss an excellent opportunity to Teach & Invite.
Get creative but keep it short.
There are limits on how much your subscribers can see before it gets cut off.
A subject line of around 40 characters or less will ensure that most of your readers will be able to see your entire subject line.
If you have a subject line 100 characters long, then most of your readers will not see the whole thing, and your open rates will go down.
With email subject lines, it’s best to keep them short and sweet.
If you want to grab their attention fast, use a cliffhanger that makes them want to learn more.
By utilizing a cliffhanger, you’ll open an engagement loop.
Psychologically, we all want to “close loops.”
That’s why it’s been shown that opening loops with cliffhangers in your subject lines can increase your open rates.
Ideas for Weekly Chiropractic Email Newsletters
Not sure what to include in your weekly chiropractic email newsletters?
Here are a few ideas to get you started…
Go-To Weekly Email Topics
- Educational information that helps your patients live better lives.
- New product announcements.
- Important office changes and updates.
- A look at upcoming events (online and offline).
No matter what you choose to share, it should Teach & Invite.
Every email is an opportunity to teach your audience something about their health.
Remember to focus on their benefits, not the features of your service.
By teaching first, you’ve earned the privilege to invite them to take the next step.
That next step may be connecting with you on Facebook or scheduling an appointment.
Think about how much better your long-term retention would be if you had a weekly chiropractic email newsletter going out to your database teaching and inviting your patients to connect 52 times per year.
At The Smart Chiropractor, we send over 500,000 emails for our members each month, so we’ve witnessed the power that a weekly chiropractic email newsletter can have on a practice.
Did You Know
It’s common for practices to consistently generate 2-6 patient reactivations each week using a weekly chiropractic email newsletter.
What’s more, an onboarding email series makes new patients feel welcome and can help answer their common questions, which directly improves your short-term patient retention.
Our new patient onboarding sequence makes it easy to set it and forget it.
Include different types of content to keep your subscribers interested and engaged.
Lists are an excellent way for your subscribers to take in information in an easy-to-read format.
Include content about your practice, answer common questions, or make a top-ten list of facts using the latest chiropractic studies.
At The Smart Chiropractor, we format our emails to include a section on “Why It Matters.” This section highlights why the information we’re sharing should matter to the reader.
Typically, we have a few high-level bullet points so that the email copy is easy to read.
If you’re writing an informational email with tips, capture their attention in the subject line with a title like “5 Ways to Reduce Back Pain.”
Include easy-to-digest information and a benefit that encourages them to make an appointment or take action.
This also works exceptionally well as an email opt-in on your website.
Our pop-up email boxes easily connect your website to our email system, which allows you to collect and convert more of your website traffic into scheduled patients in your practice.
Use surveys and polls to encourage engagement.
Weekly newsletters, especially at the end of the month, can also include a recap of some of your popular content, such as blogs and videos.
If you are a member of The Smart Chiropractor and use our video scripts to shoot Facebook Live or YouTube videos, including links to your videos in your email is a fantastic way to drive more views to your content.
Use Templates for Inspiration
If you’re not used to writing copy and have no idea how to create compelling weekly chiropractic email newsletters, use templates to guide you.
Templates give you ideas, make your email look more professional, and keep you on track.
As a result, patients perceive your practice as trustworthy.
Email newsletter templates can give you ideas when you’re feeling stuck.
They can also help you include additional content like videos, infographics, and polls, which help grab your audience’s attention and encourage them to take action.
Don’t wing it when it comes to your email marketing.
There is a reason why many big healthcare practices have entire teams of people entirely focused on email marketing.
Email marketing is one of the highest ROI channels you have available.
We like to say our email automation plus your email list is the most valuable asset in your practice.
You may think your building is your most valuable asset, but you probably paid hundreds of thousands of dollars for it and hoped to eventually make a profit when you sell it.
Your email list is much more valuable.
It can deliver revenue for your practice each week for decades, costs very little to maintain, and can drive everything from reactivations to increased retention to help your practice thrive.
Here is a sample of our weekly chiropractic email newsletters for our Smart Chiropractor members.
Make Your Weekly Chiropractic Email Newsletters Stand Out
Use the tips in this article to create unique and compelling content and start writing those weekly email newsletters your patients will enjoy opening and reading.
Every week is an opportunity for you to Teach & Invite your tribe.
The most they learn, the more you can earn.
Don’t get caught up thinking you need to be on every latest app and platform.
Start improving your reactivations and increase your retention by mastering these communication fundamentals.
It all begins with weekly chiropractic email newsletters.
If you need more guidance on creating and delivering chiropractic care emails and newsletters or need assistance marketing your business, see what our services can do for you.