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It’s a great thing that today’s chiropractors are catching up with the times when marketing their practice.
Instead of relying on traditional marketing techniques like placing print ads or buying airtime on radio or TV, the current crop of chiropractors is now leaning toward digital marketing.
Best SEO Tips to Attract New Chiropractic Patients
Like most small businesses, chiropractic practices will naturally be drawn to digital marketing techniques because of their cost-effectiveness.
One of those cost-effective techniques is SEO.
SEO could play a massive role in your chiropractic practice’s success.
Let’s take a look at the best SEO tips to attract new chiropractic patients into your practice.
Chiropractic SEO In A Nutshell
Short for search engine optimization, SEO is all about working on a website and its pages to help it rank high on Google and other search engines.
SEO revolves around the idea that the higher a website’s rank in search engine results pages (SERPs)…
The higher its visibility to more people…
Leading to increased organic traffic.
Site visitors will become leads, and hopefully, patients availing of your chiropractic services.
SEO works, but results could take a lot of effort and time.
Search engines like Google also set strict guidelines that you need to follow, or you will suffer penalties like the removal of your pages from search results.
"I attribute my growth to what I'm doing with The Smart Chiropractor."
Dr. Mike Mills, DC
Mills Chiropractic
Then again, as long as you stick to the best SEO practices, your chiropractic website will always be up for a higher ranking sooner or later.
Here are some of those effective SEO strategies that could help your chiropractic practice succeed.
1. Do Keyword Research
Keyword research is an essential part of any SEO strategy.
It helps you find the most popular words or phrases people use when searching for information about chiropractic services online.
Once you find out what those specific keywords are, you can then target those words and phrases so you can rank for them.
And once you rank for those keywords, organic traffic will likely follow.
There are plenty of tools that you can use for keyword research, foremost among which is Google Analytics.
2. Create Quality Content
In this context, quality content is relevant and useful to your target audience and answers whatever questions they may have related to the chiropractic field.
Content that offers DIY pain relief for the neck would be an excellent idea.
The same goes for a piece about the importance of good posture.
(Sample Content Campaign from The Smart Chiropractor)
Videos of you or your staff in action would also be valuable and informative to your audience.
With quality content, you can position yourself as a chiropractic expert.
People will see your website as an authority site, and so will Google.
3. Spend Time on Local Chiropractic SEO
In all likelihood, your chiropractic practice caters to people living or working in a specific area.
In that case, you would do well to rank high on local searches.
After all, the people who do location-specific searches for chiropractic services are the ones who could show up at your practice.
Key Ways to Boost Your Chiropractic SEO Signals Include…
- Creating a Google Business profile to help customers find your business.
- Claiming listings on Yahoo Local, Yelp, Foursquare, and other online business directories.
- Zeroing in on local keywords.
- Creating content that focuses on local events or news.
- Getting inbound links from relevant and authority sites.
4. Improve User Experience
Your chiropractic website can have valuable content and still not help your business because the user experience or UX of visitors leaves so much to be desired.
Considering that UX is now a ranking factor, it only makes sense to make sure that people visiting your website have a good experience the entire time.
Key Ways to Boost Your Website’s UX Include…
- Make it mobile-friendly.
- Improve and simplify navigation.
- Boost page loading speed.
- Use colors that are easy on the eyes.
- Create a clear call to action.
- Choose easy-to-read fonts.
- Use white space.
These are just a few of the best SEO tips to attract new chiropractic patients into your chiropractic practice in 2021.