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If you’re having difficulty filling your schedule, it may be time for a change in your marketing strategy.
Did You Know…
The most significant opportunity for most chiropractic practices is using automated email campaigns.
Many docs have dozens, if not hundreds, of email subscribers and addresses that they’ve either never, or rarely, contacted.
Building a chiropractic email marketing campaign is one way to kickstart your marketing and start to fill your schedule with people who know, trust, and like you.
Excellent chiropractic email marketing campaigns allow you to use a personalized approach that increases your engagement and results.
Email marketing gives you a chance to communicate with your patients directly.
You’re less vulnerable to any future Facebook or Google algorithm change.
When you use automated email campaigns to engage and interact, you keep a pulse on the patient experience and journey over time.
If you’re using The Smart Chiropractor’s new patient onboarding email campaign, you are increasing your longer-term retention changes by guiding your patient experience!
Creating chiropractic automated email campaigns also generates traffic to your website.
Using email to drive traffic is powerful, yet most docs don’t take advantage of it.
Imagine if each week you were driving 20, 50, or even 100 clicks to your website or even better directly to your online schedulers from your email list.
You would very likely have more people on your schedule, and you’ll benefit from improved local SEO.
The irony of Google is that the more traffic your website gets, the more likely they are to show it to more people in the search results, which drives more traffic.
Using your email list to drive weekly traffic to your website is a fantastic way to improve your SEO (that almost no one talks about).
Having the right automated email marketing strategy requires having the proper elements.
Here are the key factors to consider when creating a chiropractic automated email marketing campaign.
1. Target the Right Audience with Your Chiropractic Email Marketing Campaigns
Targeting the appropriate audience determines the success or failure of your campaign.
If not done correctly, you could end up wasting a lot of time and money.
For example, delivering a guide on low back pain to a patient trying to download a neck pain relief guide is a missed opportunity.
To prevent waste like this, invest in list-building.
List building helps you collect upfront data from customers to know how to market to them better in the future.
You can do this on your website with an opt-in popup box from ChiroEmails.
Popups on your website are one of the fastest ways to build your email list and serve your audience the exact information they are searching for.
With ChiroEmails, you have access to our lead magnets and popup boxes for your website to help you convert more of your website traffic into new patients in your practice.
Let’s face it; most people aren’t cruising around chiropractic websites for fun.
They found your website because they have a problem.
If your website generates 100 visitors per month, but you only have 20 new patients from it- what’s happening to those other 80 people? Email popup boxes can help you begin to close that gap by staying connected with people who haven’t yet take action.
2. Proper Content for Your Chiropractic Email Marketing Campaigns
Email blasts should include more than flashing coupons and emojis.
Content matters, even when it’s just a few lines or small paragraphs in an email.
- Make sure the message grabs the user’s attention and offers something of interest.
- Appeal to the customer’s desire with benefits.
- Tell them what you’re offering does for them.
- Sprinkle a call to action in the content as well.
- Softly mentions it in the body, then be direct at the end.
We think of this approach as “Teach & Invite Consistently.”
Your weekly (yes, we said weekly!) email newsletter automation should be educational, engaging, and entertaining; in other words, it should teach them something they would find valuable to know! By teaching first, you’ve earned yourself an opportunity to invite them to take the next steps.
The invitation is your call to action.
After sending over 4 million emails in 2020, we’ve discovered that the two most compelling calls to action in the email are “Favorite Us on Social” and “Schedule an Appointment.” If you’re missing those in your email automation campaigns, you’re missing out on practice growth.
3. Get Permission
Before you hit the send button, make sure you have the user’s permission.
Never send an email to someone who didn’t subscribe to receive information from you.
It looks suspicious, and sending unsolicited commercial emails comes with legal consequences.
Subscribers are people who sign up to receive commercial emails from you.
This happens via subscription pop-up boxes on your website or social media channels.
Please don’t rent or buy email lists.
This is not a shortcut to better results.
Renting or purchasing an email list is technically “illegal” and could hurt your domain authority for years to come.
While it seems like a good idea to fast-track your results, the truth of buying or renting a list is that you often end up with an email server that’s been shut down and a worthless list of contact information.
We’ve found that rented lists have poor deliverability, low open rates, non-existent click-through rates, and can hurt your ability to send email in the future.
It’s not worth it.
4. Timing Your Chiropractic Email Marketing Campaigns
Timing means everything for a good email campaign to work.
The time you send out emails determines when patients open them.
Most people have smartphones that send audible notifications when they receive emails.
Scheduling emails late at night or too early in the morning isn’t a smart marketing practice.
No one wants their sleep disturbed by a solicitation email.
Test a decent time frame during business hours.
If that doesn’t work, modify the time but still blast within a suitable time of day.
While there is no magic time to send an email, we’ve found the mid-morning tends to yield pretty solid open rates.
5. Don’t Overdo It
Don’t offer everything and the kitchen sink in the first email, or any email for that matter.
Keep your message short, sweet, and to the point of the marketing strategy.
Customers don’t like to feel inundated.
- If you give them too much information, they may delete the email.
- Worse, your email may end up in the endless unread pile.
- That pile ends up getting deleted without getting read.
Start with one email per week.
With ChiroEmails, we send a weekly email newsletter for our members to their patients.
These weekly email newsletters routinely generate 3-5 patient activations and dozens of clicks.
Doing this once is bound to get some results, but our members continue this consistently for months (or years) and see the real compounding benefits by building momentum over time.
With email, consistency is critical.
Make Your Chiropractic Email Marketing Campaigns Work for You
An effective chiropractic automated email marketing campaign can give your practice the boost it needs.
Use this method to keep your practice in the minds of your active and inactive patients.