Table of Contents
- Yes, Email Marketing Still Works for Chiropractors Everywhere.
- Here’s How Email Marketing Specifically Benefits Chiropractors…
- 4 Big (Still Relevant) Reasons Why Chiropractors Should Use Email Marketing
- The Real World ROI of Email Marketing for Chiropractors
- A Word About Patient Pilot by The Smart Chiropractor
Yes, Email Marketing Still Works for Chiropractors Everywhere.
If there’s one thing chiropractors know, it’s the importance of effective patient communication.
They understand that maintaining open lines of contact throughout every patient journey is critical for keeping those hard earned patients engaged in their treatment process and achieving successful outcomes.
But, like many healthcare professionals, there are a number of chiropractors who’ve been tempted to dismiss digital marketing tactics like email campaigns in favor of the latest fad (Groupon advertising or TikTok ads anyone?).
But guess what? Email marketing still works like a charm, especially for chiropractors.
There are many excellent reasons why chiropractors should use email marketing when reaching out to patients.
In this post, we’ll discuss the top 4 key advantages that come with email marketing and take a deep dive into why email is still an extremely effective tool for generating high ROI and filling the schedules of DCs everywhere with real people, not just leads that need to be converted.
The Smart Chiropractor's Guide to Doubling Your Patient Retention with Email
Read on to explore how incorporating emails into the overall marketing strategy of any chiropractic clinic can help make all the difference in building connections and trust with customers!
Here’s How Email Marketing Specifically Benefits Chiropractors…
Email marketing provides chiropractors with a highly effective way to reach their target audience, build relationships, and increase patient reactivations.
It allows you to create tailored messages to different segments of your patient base and schedule when those messages should be sent out.
By customizing the content of emails, you can speak directly to your patients and highlight how they can help solve existing health issues.
In addition, it’s a cost-effective option since there are no expensive printing or postage fees associated with email campaigns.
The key is consistency.
Working with over 300 practices, we’ve discovered that a weekly email to your list is the cadence you need to be successful.
Sending twice a month, monthly, or every quarter isn’t enough to get the desired results.
And if weekly sounds like a lot, get this—weekly emails tend to actually have higher open rates, higher click-through rates, and lower unsubscribe rates than sending monthly!
Now, let’s dive into the ROI of email marketing for chiropractors.
This is the return on investment – basically, how much you get back for what you put in.
Email marketing still works wonders for keeping your practice buzzing.
4 Big (Still Relevant) Reasons Why Chiropractors Should Use Email Marketing
1) — Storytelling – The Magic Touch in Emails
One of the big reasons email marketing still works so well for chiropractors is because you can use storytelling.
When writing compelling emails, storytelling is key for connecting with readers and creating a unique experience.
When you tell stories in your email campaigns, it’s like adding a magic touch that grabs the attention of people thinking about seeing a chiropractor or those who are already your patients.
Think about it – stories can take people on a journey.
Sharing stories about successful cases, inspiring stories of recovery, or highlighting testimonials can create an emotional reaction that drives people to trust your services and commit to you as their chiropractor.
This connection makes people want to be part of these positive experiences and trust you more.
Here’s another cool part – email campaigns have an edge over text messages.
Texts are quick and to the point – they’re great for reminders like “Don’t forget your appointment tomorrow”.
But they don’t really create a bond.
Emails, on the other hand, can be like a warm chat with a friend.
They can share stories, give helpful tips, and make people feel connected.
By weaving powerful stories into your email campaigns, you can build deeper relationships with existing customers while adding value and drawing the attention of new ones.
So, don’t miss out on using it!
2) — Smart Targeting – The Secret Sauce for Great Results
Smart targeting is another big reason why email marketing still works like a charm for chiropractors.
Every chiropractor wants to create a successful email marketing strategy that reaches the right audience, so having a carefully-crafted plan is key to success.
Targeting the unique needs of your audience and understanding what resonates with them will be crucial in crafting a compelling message.
When you know exactly who you want to talk to and what they like, your email campaigns can hit the bullseye.
So, how do you get started?
First, have a little sneak peek at what other chiropractors are sending in their emails for ideas.
Next, set goals that you can actually reach.
Know who you want to talk to (think about things like age and interests), and then organize your email list to match these groups.
Make each email feel like it was made just for the person receiving it.
And don’t forget to keep an eye on how your emails are doing so you can make them even better next time.
Now, let’s talk numbers to show the ROI of email marketing for chiropractors.
To put this in perspective, here are some of our own KPIs (that’s key performance indicators) for our Patient Pilot members.
On average, for every 100 people on an email list, two patients come back for more visits each month.
And get this – more than 30% of people actually open these emails, with some even going over 50%!
That’s pretty awesome.
But here’s the catch – you can’t just send any old email.
Achieving those numbers requires specific optimization techniques that help ensure you’re putting out emails that engage your audience to action.
You have to know what makes your patients tick.
Crafting an email that engages your target audience involves knowing what works best with them – which design elements capture their attention, which language resonates with them, and more.
One last tip – keep an eye on how many people are opening your emails.
Optimization starts with your open rate.
If it’s less than 20%, that’s a red flag.
It usually means your subject line needs a makeover.
Because let’s be honest, if your reader isn’t even opening your email, there is no chance they will be taking action, and that’s crucial when smart targeting and optimization in email marketing is key to helping chiropractors get people excited and coming back for more.
3) — Making It Personal – The Key to Awesome Email Campaigns
When it comes to email marketing, making it personal is a game-changer.
If you’re a chiropractor and you’re wondering, why email marketing still works, it’s because of personalization.
Running successful email campaigns requires more than crafting the perfect message and sending it to a generic list of subscribers.
Personalization and segmentation are key when maximizing the impact of an email campaign.
Think about this: if you send the same email to everyone, it’s like throwing a net into the sea hoping to catch that prize fish.
But, when you personalize your emails, it’s like using a fishing rod with the perfect bait for the job.
Adding a personal touch to your emails makes them come alive.
Personalizing messages and creating relevant target groups will help create meaningful conversations that build trust and engagement over time for any chiropractor’s existing or prospective clients.
This makes them feel special, and they’ll be more likely to listen to what you have to say.
And when you divide your email list into groups (like new patients, leads, and those who haven’t been in a while) it’s even better.
The correct personalization can help make an emotional connection between the chiropractor and recipient, while segmentation allows emails to be tailored to specific user groups for maximum relevance.
For example, in the ChiroEmails software we use to power our Patient Pilot email automations, we use something called “merge tags” to make emails feel like they were made just for the person getting them.
We also group your email list into categories like New Patients, Leads, and Inactive Patients, so the right person gets the right message at the right time.
This kind of smart personalization can get people excited.
Maybe they’ll want to grab a special offer, find out more, or even share your email with friends.
That’s the power of making it personal!
Personalizing your emails and organizing your email list into groups are like a one-two punch.
They make your messages feel real and can make a big difference in the success of your email marketing.
Plus, when it comes to the ROI of email marketing for chiropractors, it’s a big win!
4) — Packing Your Emails with Good Stuff – The Secret to Great Content
Creating an engaging email marketing campaign can be difficult for chiropractors.
But guess what?
The secret is all in what you say in your emails.
And yes, email marketing is still a winning game if you pack your emails with stuff that helps and interests people.
Crafting relevant and valuable emails to your target audience is essential—chiropractors must understand their readers’ needs to provide interesting and informative messages.
This focus on quality content will help ensure subscribers look forward to receiving your emails and you’re not just nagging at them with outdated topics or irrelevant offers.
Chiropractors should think of themselves as good friends who are there to help.
Your emails should feel like you’re giving your patients awesome tips and advice.
They should be waiting for your emails because they know something good is coming, not just some boring news.
And don’t worry, making great content doesn’t have to be super hard.
Here’s how you can start: take a look at what your patients are saying on social media or in surveys.
That’s your clue to what they want to know.
Then, make newsletters and promotions that speak to what your patients care about.
Your emails shouldn’t just be all about how great you are.
Instead, they should be focused on a strategy we call Teach & Invite Consistently (TIC).
Every email is an opportunity to teach your audience something about improving their lives, then invite them to click to call or schedule a visit to your practice.
Stick to this plan like glue, and you’ll see just how powerful email marketing can be for chiropractors.
It’s not just about getting clicks or making sure people open your emails – it’s about filling your emails with good stuff and building a group of patients who know, like, and trust you.
The Real World ROI of Email Marketing for Chiropractors
Email marketing is a powerful tool that can help chiropractors reach and engage with their ideal audience and talk to the people they want to reach..
Think of it like this: mixing personalized emails, telling great stories, having awesome content, grouping your audience, and tweaking your campaign is like making a hit song.
And why should chiropractors get good at this?
Because email marketing still works for talking to people in a way that matters.
Through personalized emails, storytelling, effective content, ongoing segmentation, and optimization of email campaigns, chiropractors can create comprehensive email marketing campaigns that are sure to produce positive results.
Understanding the core elements of email campaigns can increase response rates and open up even more opportunities for engagement.
When you get the hang of it, more people will open your emails, and you’ll get more patients – that’s what we call a win!
Nowadays, people are all over the internet, and they want to hear real, important stuff.
Email marketing is your ticket to chatting with potential patients with messages that mean something to them.
It’s not just sending out emails; it’s like making art that makes people feel something special.
The power of email marketing should not be underestimated—it is invaluable when reaching potential patients in an ever-changing digital world.
Want to get more of your old patients coming back and take your patient reactivations to the next level?
Grab on to email marketing right now.
A Word About Patient Pilot by The Smart Chiropractor
Ready to dive in and see first-hand how email marketing still works for your chiropractic practice?
We’re here to help.
Take this opportunity today to bring your business up a notch by scheduling a Patient Pilot demo today – we’re just one click away!
Let us do the heavy lifting for you.
If you want more new patients, better retention, and a consistent stream of weekly reactivations, you want Patient Pilot to patch the holes in your practice bucket automatically.
Attract. Retain. Reactivate.
Patient Pilot is the fastest, easiest way to grow your practice — on Autopilot — without spending any money on advertising.
How confident are we that we can help you?
Click here to schedule a Patient Pilot demo and discover how we can provide you with a 3X ROI Guarantee.
Our team of chiropractic marketing geeks at The Smart Chiropractor has worked with over 300 practices, sent over 10 million weekly email newsletters, and witnessed first-hand all the ways email marketing still works for our members and how it positively impacts their bottom line.
Our members see and continue to see why chiropractors should use email marketing.
(And we’re thrilled that our average doctor has seen an 11X ROI from their email marketing efforts!)
There’s one BIG thing we learned from working with practice after practice after practice that we’ve kept in mind as we crafted this list of reasons email marketing still works for chiropractors…
It’s that too many chiropractors with holes in their schedule have built their marketing strategy around the notion that they have a new patient problem.
However, that’s often NOT the case.
Think of it this way…
When you have holes in your bucket – which includes not leveraging the power of email marketing in your practice – the faster you dump new patients (water) in the top of the bucket, the quicker it will pour out the sides (retention) and bottom (reactivations) until you seal the holes.
If you have an email list of over 300 patients – that’s 300 local patients that have walked through your doors and experienced your care – it’s not true.
With a list of that size, what you almost certainly do have is a patient retention and reactivation problem.
That’s where Patient Pilot comes in.
Our weekly emails for chiropractors, patient retention strategies for chiropractors, and automated chiropractic email marketing system were designed to help provide patients with a fantastic experience that, in turn, can help fill the holes in your practice’s patient bucket and generates excellent ROI.
Click here to schedule a demo and see how Patient Pilot can enhance the patient communications pipeline you started building when you opened your doors today.