Table of Contents
- The Mindset: Why All Chiropractors Should Send Weekly Email Newsletters
- 4 Ways You Can Grow Your Own Chiropractic Clinic with Weekly Email Newsletters
- The Bottom Line: Your Chiropractic Marketing Should Include Weekly Email Newsletters
- A Word About Patient Pilot by The Smart Chiropractor
The Mindset: Why All Chiropractors Should Send Weekly Email Newsletters
Weekly email newsletters are a great way to grow your chiropractic practice.
You can use your weekly email to Teach & Invite your subscribers.
Each email is an opportunity to teach your subscribers how your care can benefit their health and then Invite them to schedule an appointment.
Doing this 52 times per year is a great way to generate reactivations and keep your schedule full consistently.
The best part is that email newsletters are free to send, and you can reach thousands of potential patients in an instant with the click of a button.
Email marketing allows educational content to promote new services, the benefits of chiropractic care, and testimonials.
The Smart Chiropractor's Guide to Doubling Your Patient Retention with Email
With more than 30 percent of people’ constantly online’, email is a great place to invest in chiropractic marketing.
A well-crafted email system will help you attract more leads, convert more new patients, improve your active care retention, and generate consistent reactivations.
Email may be the only marketing channel that guides your entire patient journey while improving your patient experience and patient volume.
4 Ways You Can Grow Your Own Chiropractic Clinic with Weekly Email Newsletters
Here’s how to grow your chiropractic clinic using weekly email newsletters.
1) — Focus on Educational Content
Offering potential patients educational content is one of the best ways to grow your chiropractic clinic.
Give people advice and tips on living better, wellness, and overall health.
Education can come in various ways, including advice on correct posture, stretching exercises, and controlling weight.
We think about this through our framework of Teach & Invite.
Each email you send can provide education, engaging, and entertaining content that showcases the benefits of chiropractic care in a powerful yet subtle way.
Every email should not be about “selling” chiropractic.
Instead, focus on highlighting the benefits of your care and how it can improve the quality of life of your reader.
It’s a subtle difference but makes a world of difference in the results you’ll receive with your email marketing.
No one likes to be sold, yet everyone wants to discover new ways to improve their health.
With Patient Pilot, we send over 1M+ emails each month for our members.
These emails result in thousands of booked patient appointments each year.
If you’d like to dive deeper into how you can begin writing powerful emails, check out our blog The Chiropractic Beginner’s Guide to Email Marketing here.
Use your chiropractic marketing efforts to offer solutions and why your chiropractic practice is best at solving problems.
Be sure to include how your chiropractic practice can help.
How can you make their lives better?
2) — Promote New Services
When your chiropractic practice adds new services, why not promote them?
Tell people about the new things you are offering through your weekly email.
Email marketing is one of the best ways to announce updates in or around your practice.
Here are a few things you should promote in your email newsletters:
- New Services
- Changes to Hours
- New Service Providers (massage therapists, etc.)
- Insurance Updates
- HSA/FSA reminders
- Products in your Smart Care Store
- New equipment
Everything above should be highlighted in your weekly email newsletters.
Remember to focus on the benefits for your patient, not the features.
For example, the features of a new chiropractic table would be things like “flexion-distraction for decreasing intra-discal pressure” with the benefit would be something to the effect of “our new tables can help patients with disc herniations get better results, faster!”.
3) — Don’t Shy Away From Data and Statistics
When creating content for your chiropractic-focused weekly email newsletters, use data and statistics from reliable sources.
One of the significant benefits of email marketing is changing it or updating it anytime without following a publishing schedule.
People will keep reading information if it comes from a trusted source.
Use that to your advantage!
Is there a new study out that you want to get to your patients?
Presenting it in a way that shows how your chiropractic clinic could help grow your practice.
You could be ‘the place’ for people to try a new procedure or technique.
Each one of our weekly email newsletters sent with Patient Pilot contains a “Science Source” at the bottom.
This Science Source links to a peer-reviewed journal article from a trusted journal.
Did You Know
The amount of research supporting chiropractic and movement-based care is astounding.
To organize your email marketing calendar, we recommend a system of monthly campaigns and weekly topics.
We use this system within Patient Pilot and have found it highly successful.
Each month, we outline a campaign, which is the “big idea.”
In other words, that monthly campaign would be a big topic: the low back, the cervical spine, sports chiropractic, etc.
Then, your weekly topic highlights a specific aspect of that monthly campaign.
Monthly Campaign: The Low Back
- Week 1: What Causes Low Back Pain?
- Week 2: Reduce Your Low Back Pain with These Exercises
- Week 3: Is My Leg Pain Coming from My Back?
- Week 4: Why Medications Aren’t Recommended for Back Pain
4) — Regularly Feature Patient Success Stories
Testimonials also make for great email content.
Positive stories of good experiences always resonate with people.
Testimonials also translate well to social media marketing as part of your overall chiropractic marketing strategy.
An easy place to start is to check out your Facebook and Google Business pages.
You may already have a handful or hundreds of reviews that you can use within your email marketing.
Since the reviews and testimonials on your Facebook and Google Business page are already public, you can simply copy/paste the review into your next weekly email newsletter.
We’re firm believers that you can never have enough testimonials!
The Bottom Line: Your Chiropractic Marketing Should Include Weekly Email Newsletters
Weekly wmail newsletters are a great way to grow your chiropractic practice.
Sending them is free and will cost you nothing in postage!
You can use email newsletters to educate, promote new services, offer data and statistics, and showcases testimonials about the benefits people have received with your care.
Need a little help kickstarting your weekly email newsletters?
A Word About Patient Pilot by The Smart Chiropractor
We’re here to help.
Over the past year, our team of chiropractic marketing geeks at The Smart Chiropractor has worked with over 300 practices and sent over 10 million emails.
There’s one BIG thing we learned from working with practice after practice after practice that we’ve kept in mind as we crafted this list of 4 ways you can grow your chiropractic clinic using weekly email newsletters…
Too many chiropractors with holes in their schedule form their marketing strategy around the notion that they have a new patient problem.
However, that’s often NOT the case.
Think of it this way…
When you have holes in your bucket – and this goes for any email marketing strategy for chiropractors – the faster you dump new patients (water) in the top of the bucket, the quicker it will pour out the sides (retention) and bottom (reactivations) until you seal the holes.
If you have an email list of over 300 patients – that’s 300 local patients that have walked through your doors and experienced your care – it’s not true.
With a list of that size, what you almost certainly do have is a patient retention and reactivation problem.
That’s where Patient Pilot comes in.
Our email marketing strategy for chiropractors and automated chiropractic email marketing system was designed to help provide patients with a fantastic experience that, in turn, can help fill the holes in your practice’s patient bucket.
Click here to schedule a demo and see how Patient Pilot can help you start leveraging weekly email newsletters in your practice today!