5 Essential Strategies: Lead Generation for Chiropractors

Drs. Jeff Langmaid and Jason Deitch

Founder DCs, The Smart Chiropractor

How is your chiropractic practice generating new leads?

The truth is, it isn’t easy to grow your patient base or increase revenue without a solid marketing strategy. This is especially true if you’re unsure as to how chiropractic lead generation works.

Active lead generation should be part of your overall marketing strategy and is essential for bringing in new patients to the practice.

What ideas are best when it comes to lead generation for chiropractors? Keep reading to dive into our top 5 tips.

1. Social Media Campaigns

The Smart Chiropractor Lead Generation Tips Social Media Campaigns

One of the best marketing strategies when it comes to lead generation for chiropractors is to be active on your own social media pages, especially Facebook and Instagram.

It is active means posting, yes daily, to the pages. It’s about engaging and inspiring your health tribe or followers. If that sounds like a lot of work.

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Facebook has over 2 billion active users, so there is no question that your next patient IS hanging out there. The only question is whether you are someone they follow and engage with.

You can use your social channels to run campaigns where you target your exact demographics, offer special promotions, or share your latest news.

At The Smart Chiropractor, we recommend monthly campaigns, weekly topics, and daily posts. This is the same strategy used by many of the fastest-growing healthcare organizations, and it works!

2. Post a Weekly Blog

The Smart Chiropractor Lead Generation Tips Weekly Blog Posts

Starting a blog is a helpful way to bring in new leads. Try to post an informative, well-written, and SEO-optimized blog each week.

The easiest way to do this is to follow a system of monthly campaigns and weekly topics, just like we do at The Smart Chiropractor.

"We are in our first month of The Smart Chiropractor and so far we have had our greatest amount of new patients in a month."


Dr. Alex Eckert, DC

Performance Health & Integrated Spine Care

Automate Your Emails

For example, let’s look at the content campaign for The Smart Chiropractor in October. The monthly campaign was focused on The Low Back. The weekly blog posts were:

  • Week 1: Top Healthcare Organizations Recommend This for Low Back Pain…
  • Week 2: The Best Way to Treat Sciatica is…
  • Week 3: What Causes Low Back Pain?
  • Week 4: The Surprising Facts About Surgery for Low Back Pain

You can see each week has an engaging title that makes you want to read more.

Each post is a new opportunity to get noticed and will bring in new website visitors who are searching for information on chiropractors.

3. Use a Chiropractic Email Sales Funnel

The Smart Chiropractor Lead Generation Tips Email Funnels

Email sales funnels are some of the best marketing strategies for chiropractic clinics. You can use sales funnels to turn a warm lead into a paying customer, once you understand how they work.

First, you’ll need to collect email addresses from interested parties. You can do this by creating an opt-in form on your blog or social media or holding a contest which requires entrants to sign up. ChiroEmail’s makes this easy, and many of our members consistently generate new leads from their websites.

Then, the email “sales funnel” if our weekly Research That Matters email blast. It is an engaging, informative, and entertaining email with a call to action to fill your schedule. The best part? Your weekly email can be very similar to your weekly blog post!

4. Consider Using Smart Google Ads

The Smart Chiropractor Lead Generation for Chiropractors Google

Running Google Ads campaigns is one of the best chiropractic marketing strategies. You can specifically target keywords and set a monthly budget, making it an effective and affordable way to generate new leads and get noticed.

Google Ads are PPC or pay-per-click, so you only pay for leads—this ensures your marketing budget is well-spent. You can start or pause your ads at any time, and they will help your business show up first (with the ad tag) when customers are searching for your keywords.

A word of caution with Google Ads: don’t’ run discount ads to cold traffic! Most chiropractic ad companies do this sort of marketing because it’s easiest for them, not because it’s best for your practice. You’re likely to end up with a bunch of “leads” that you need to convert. Ugh.

We recommend using a re-targeting strategy that includes using your email list and website traffic to create a custom audience. With this “warm” audience, you won’t need to discount your services to get calls and results. Continue to build trust by teaching and inviting each day.

5. Offer Ergonomics Training for Local Offices

The Smart Chiropractor Lead Generation Tips Ergonomic Training

Office workers are often in need of chiropractors, thanks to long days of sitting at a desk. You may want to stop by local offices with the option of ergonomics training. Many workers suffer back and neck pain but don’t know what to do about it, so your practice could be the solution!

You can also offer businesses a free workshop on posture or back health, which could help draw new clients.

Jason pioneered this corporate approach over a decade ago with Discover Wellness, and we’ve now offered it as a module within The Smart Chiropractor.

And remember, when you visit another business, take a picture and share it on your social media channels! If you tag the business, they will likely share it with their audience, and your Healthtribe will continue to grow.

Contact Us for Chiropractic Lead Generation Assistance

With so many ways to promote your practice, you may be unsure about what to do first. For expert help with lead generation for chiropractors, contact us today.

The Smart Chiropractor can assist with all of your social media and marketing needs. If your chiropractic practice is ready to grow, we can help.

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