Why Local SEO for Chiropractors is Important

Drs. Jeff Langmaid and Jason Deitch

Founder DCs, The Smart Chiropractor

Are you a chiropractor trying to grow your practice?

Are you feeling lost when it comes to trying to figure out how to rank higher on Google?

If so, then you’re in the right place. We’re going to show you why local SEO for chiropractors is so important.

If trying to rank for national keywords hasn’t gotten you anywhere, you need to try local SEO.

Don’t worry if you don’t know what local SEO is or how to implement it; we’ve got you covered.

Keep reading to learn everything you need to know to grow your practice by thinking locally.

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What Is Local SEO for Chiropractors?

Every chiropractor knows they need a website to stay competitive in today’s fast-paced, digital society.

However, as a local small business owner, you don’t have time to build up a competitive website on the national level.

That is where local SEO comes in.

As a chiropractor, you’re looking for new patients in your backyard.

So, trying to rank for a general term such as “back pain” won’t get you more customers.

However, ranking for the term “chiropractor back pain in (your town)” will give you a better ROI and is worth your attention.

Local SEO also goes beyond your website. This is where your full digital marketing strategy must come into play. You need to be present and active on social media, email marketing, and Google Business.

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Mills Chiropractic

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By consistently showing up on these various platforms and having optimized profiles on each, you will grow your visibility and authority for your business in your niche and geographic location.

Why Your Chiropractic Practice Needs to Focus on Local SEO

As a small business owner, you need to be consistently growing your customer base to grow your business.

And one of the best ways to do that is to focus on local SEO.

Some benefits of growing your local SEO strategy include:

  • Improved online visibility in search
  • Attract more new patients
  • Improved trust and authority
  • Increased lead generation
  • Increased sales and profit

So, stop worrying about taking out ads in your local paper or submitting your information to the yellow pages.

That is old school, can be expensive, and is unlikely to get you any traction.

You need to focus on growing your digital presence so you can grow your chiropractic practice to the level you’ve always dreamed about.

Local SEO for Chiropractors: The Best Tools

When it comes to tools for improving local SEO for chiropractors, there’s no need to spend a fortune on software programs that will only give you national terms.

No matter how hard you try, you’ll never be able to compete with Harvard Health, Wikipedia, or WebMD for the words “back pain” or “neck pain.”

They have decades of experience, sky-high domain authority, and tens of millions of dollars invested to ensure they are at the top spots.

The good news is that even if you could compete—you wouldn’t want to.

Having someone that lives thousands of miles away visiting your webpage for an article on back pain isn’t likely to create a new patient in your practice. (The exception to this is e-commerce, where you could sell a digital course to anyone, anywhere, anytime—but that’s a conversation for another day!).

Instead, look to the search engines themselves to guide you in your SEO strategy.

First, you need an optimized Google Business profile. If you’ve only entered the basics such as yame, profile, and address, then you have work to do. This will give you the best return for your investment when it comes to your local SEO strategy.

Add short posts to your profile—upload photos of your practice, team, and other great images.

Ask your current customers to leave a review so that new customers can see you’re an authority in your industry.

Our Smart Chiropractor members have their Google Business profile updated weekly with fresh, new content—all automatically.

These steps will boost you to the top of the map pack and give you better visibility on the SERPs.

If this sounds like more than you have time for, consider reaching out to us for help.

You have a practice to run.

And learning about optimizing your online presence doesn’t need to be done by you.

With expert help from a digital marketing company like The Smart Chiropractor, you will be able to get back to the work you love and watch your leads start rolling in.

Reach New Patients by Staying Local Online

As you can see, local SEO for chiropractors doesn’t have to be complicated. But it does need to be a priority if you want to grow your business.

So, if you’re ready to improve your strategy and start ranking online, then check out our free tools today. Helping chiropractors is what we do every day, and we want to help you grow your practice to the next level today.

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