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Traditional, old-school marketing methods can take weeks or months to generate results.
(Anyone run any billboards or yellow page ads lately?)
The benefit of digital marketing for chiropractors is that it’s possible to start seeing results within a few hours.
Speed is just one of the many benefits of digital marketing for chiropractors.
Let’s look at some of the other ways digital marketing can help you grow your practice.
Increase Your Visibility With Your Target Market
One of the major benefits of digital marketing for chiropractors is how easy it is to target and retarget audiences online.
You can get your message in front of potentially millions of people through a variety of different channels based upon your interests.
Do you love taking pictures? Then, Instagram may be your jam.
Do you love writing? Craft an epic blog on your website.
Do you love shooting videos? Then, start your own YouTube channel.
Do you like a little bit of everything? Facebook has over two billion monthly active users.
Regardless of the social channels you use to communicate, your overall strategy should be to Teach & Invite, consistently.
Every day you have the opportunity to teach something important, then invite your audience to take the next step.
Think of your invitation as your call to action.
By teaching your tribe something educational, engaging, or entertaining, you’ve now earned the opportunity to invite them to take action.
Sounds good, doesn’t it?
But you’re not done yet.
So take a look back at the last word in the strategy…
Without consistency, you’re bound to end up spinning your wheels.
Consistency is the number one predictor of success when marketing a chiropractic practice.
One more thing…
When it comes to digital marketing for chiropractors, a winning strategy must include email marketing automation and an optimized Google My Business listing.
These two elementals are critical and produce some of the highest ROI in the digital marketing space.
Search Engine Optimization
Search engine optimization (SEO) is the process of optimizing your website to rank in the top results in Google and other search engines.
As a chiropractor, local SEO is ideal for reaching people within your circle of practice.
When someone searches for something like “chiropractor near me,” it tells Google they’re looking for someone local.
The search results show many extra details for the top practices, such as phone numbers, addresses, and patients reviews.
SEO and optimizing your Google My Business profile will help you rank in those top spots.
With SEO, you’re not trying to compete with Spine-Health, Wikipedia, and the Mayo Clinic for keywords like “back pain”.
Not only will it be nearly impossible to outrank those entities, but the traffic is untargeted and won’t really do anything in terms of filling the schedule in your practice.
That is why a focus on local SEO is so important.
Local SEO is highly targeted traffic, local to your practice.
Pay-per-click (PPC) advertising is another way to rank on the search results page in Google, and the results can be even faster.
SEO can take some time to see results, but you can have an ad up and running in a few minutes.
You can target specific search terms that new patients would search for in your area, so your ad only shows the people most likely to be interested.
Here’s the Catch
When you run ads (there’s always a catch)…
They are like sugar.
It can give you a short-term boost of energy, but the way many discount ads are structured will eventually lead to a crash.
There is a big difference between targeted ads and retargeted ads.
Retargeted ads can be highly effective and a sustainable piece of your long-term digital advertising strategy.
Targeted, discount-based advertising is what you want to avoid.
You’ll continually be spending more money for fewer results while accelerating your way towards the inevitable “sugar” crash.
Stay Connected with Your Current Patients
This is the most important, impactful, and underutilized way to market your practice.
Keeping your current patients should be your top priority, especially if you’ve been in practice for more than a year or two.
If you have hundreds or thousands of patient records but never seem to keep your schedule full week to week, you have some holes in your bucket.
Keeping your current patients is not about prescribing infinite treatment plans.
It’s about having systems and processes to keep people engaged with your practice, whether they are currently active or not.
Digital marketing lets you stay in contact with your current patients through a variety of channels.
For example, you can use social networks like Facebook and Twitter to build deeper connections or use YouTube to post helpful videos to keep them engaged.
Email marketing is another excellent way to stay in touch with your patients.
You can send them helpful content that provides value while ensuring they think of you first when it’s time for another visit to the chiropractor.
Sending weekly email newsletters to your list is essential if you want to create a system of consistent reactivations.
Position Yourself as the Go-To Expert
Digital marketing can help you position yourself as the local expert on all things chiropractic.
It’s all a part of being the chiropractor who is there each day to Teach & Invite, consistently.
If your content shows up in the search results, people see your posts on Facebook, and you provide valuable information on your website, it all works together.
When people see your name everywhere, and they get helpful information from you when they click on it, they’ll naturally start to think of you as the authority in your area.
This helps more people get to know, trust, and like you.
And the more people who know, trust, and like you, the more successful your practice will become.
The Benefits of Digital Marketing for Chiropractors are Hard to Beat
Many benefits of digital marketing can help you find a virtually unlimited supply of new patients.
Knowing how to implement those strategies is the key.
The Smart Chiropractor can help.
Check out our podcast for plenty of helpful advice.
And suppose you want to take your marketing to the next level.
In that case, our all-in-one marketing membership will show you practical, proven strategies for finding new patients, getting more referrals, and generating more revenue.