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E-commerce is here to stay, and many smart chiropractors have begun realizing the power of using their social media channels, in-office TV screens, and email lists to promote and sell products and services to their patients.
Think about this for a moment…
Your patients are already shopping online every day.
The only question is whether or not they’re shopping for and buying the products and services you recommend most.
Are you leaving them having to figure out what they think is best for their health and wellness products?
In other words, would you rather have your patients blindly buy health products based upon Amazon reviews, or would you rather be able to provide them with a smart, carefully curated selection of your favorite products?
Having an online store used to be seen as either an excellent convenience or an optional luxury.
Now, chiropractic e-commerce stores are known to be essential components of sustainable and stable chiropractic practices.Innovative chiropractors are finding them to be a great win/win.
Not only does having an online store help your patients find the best healthcare product that you recommend, but it also can provide you with an incredibly profitable and hassle-free source of additional revenue for your practice.
E-commerce was at the foundation of Dr. Josh Axe’s Ancient Nutrition venture.
In fact, they received a $100 million investment for a minority share of that business just a few years ago.What’s more, it’s estimated that the health and wellness e-commerce market size is over 3.4 TRILLION dollars!
The bottom line is that there is no reason why your practice shouldn’t be helping your patients find your favorite health products while helping you generate extra revenue at the same time.
The best part about chiropractic e-commerce?
You can earn money 24/7/365.
Your online store can be open 24 hours a day, seven days per week, 365 days per year.
For the first time in your professional career, you can earn money without working in your practice physically.
It’s your first step towards building financial freedom.
Here’s our step-by-step guide for getting started with e-commerce in your chiropractic practice.
Step 1: Start By Thinking About Your Product Categories
What’s the difference between your store and Amazon?
Curation is the process of selecting and organizing a specific set of products for a specific reason.
Your chiropractic e-commerce store doesn’t need to, can’t, and shouldn’t try to compete with Amazon!
Your store is a reflection of YOUR practice, YOUR values, YOUR interests, and YOUR favorite things.
We’d go so far as to say that (in general) you’ll see an inverse relationship between the number of products you have in your store and your revenue.
When you have a carefully curated selection of healthcare products, you can focus 100% on showcasing their unique, individual, specific value.
The more clearly you connect the product’s value with the customer’s needs, the more you’ll sell.
We don’t know a single chiropractor that hasn’t been frustrated by the junk products patients bring into the practice, say they purchased or asked about during a visit.
Your chiropractic e-commerce store provides you the ability to offer only your most favorite products that you are most confident can help your patients.
Start by identifying what product categories you’re passionate about.
Could it be rehab equipment? Maybe it’s clean eating and nutritional supplements?
Offering a few different product categories is essential to your user experience when people visit your store, just like when you visit a clothing store online.
You may start by choosing “men’s” or “women’s” clothing, and then move onto choose what a specific type of clothing such as “pants” or “tops.”
These are examples of product categories.
Product categories make it easy for your visitors to navigate your store and provides context for the type of store you have and the type of chiropractor you are.
In the marketing world, we always say, “confusion kills conversion.”
So don’t pick categories that are esoteric or try to change the name to something cute.
Keep it simple and keep it straightforward so it’s easy for people to understand and cuts down on any confusion.
Perhaps more importantly, make sure the categories you are thinking about have a clearly defined market demand.
An absence of competition is a sign that there is NO MARKET demand, and you may struggle to get sales.
Product categories that already have a lot of interest are great places to start because you know there is demand.
In fact, it’s highly likely your patients are already purchasing a similar product from someone else!
Step 2: Validate Target Market and Product Ideas
Now that you’ve thought about your product categories, you may be tempted to immediately start thinking about the specific products you’d like to offer.
Don’t be tempted by the dark side!
Before you think about the specific products, think about your “customer avatar.”
Your customer avatar is the representation of your ideal customer or patient.
The more specific you are, the better.
A lousy example of a customer avatar would be…
“Everyone’s in my customer avatar because everyone needs chiropractic.”
A great example of a customer avatar would be…
“Jake is my ideal customer. He is a 38-year-old with two kids who enjoy CrossFit but is starting to feel the effects of previous injuries. He is proactive with his health and is always looking for new ways to stay healthy and improve his performance.”
You’re probably already thinking of the exact products you would recommend to Jake that he would likely want to purchase based on your recommendations!
The avatar’s specificity makes it much easier to know products that your ideal client would like. These are the products you should consider offering in your online store.
Step 3: Create Your Online Store
Now that you’ve identified your product categories, target customer, and some specific products you’d like to offer in your store, it’s time to start building it!
Choosing the right chiropractic e-commerce platform isn’t easy.
You need to carefully evaluate things like page speed, sales management features, payment processor compatibility, SEO optimization tools, and compliance considerations.
We’ve made it easy with The Smart Care Stores.
They are specifically built to make it “hassle-free” and easy to launch your online store in as few as 14 days.
We’ve also curated an incredible array of products and product categories to make it super simple for you to choose what you’d like to offer.
Simply click and viola!
It’s available in your store for sale.
Now, if you’d like to build your store from the ground up, you can evaluate popular platforms like BigCommerce, Shopify, or WooCommerce.
Each one has pros and cons.
Shopify is probably the most popular e-commerce platform in the world, but the learning curve is steep.
If you’re not tech-savvy, it will take weeks to get your store up and running.
Creating a store with The Smart Care Store platform also allows you never to worry about ordering inventory, storing products, or shipping products.
We’ve created a truly “hassle-free” store system for docs to start adding chiropractic e-commerce services and revenue quickly, easily, and profitably!
Remember, setting up your online store is much more than just adding products.
You’ll want to set up the necessary marketing tactics you’ll need to generate consistently, quality traffic.
Step 4: Attracting Customers to Your Chiropractic E-commerce Store
If you build it, they might not come.
Just because you have a store doesn’t mean that people know about it or buy from it.
The next step is to promote and market your favorite products and online store to generate traffic and sales.
There are three primary ways you can generate traffic for your store:
- Email marketing
- Social media marketing
So how do you drive traffic?
Email marketing is the best way to generate consistent, qualified traffic for your store.
Sending a weekly email to your list provides the consistency you need to be successful.
Also, since this is your email list, this is not cold traffic.
These people already know you and trust you and are more likely to purchase from you.
Finally, the significant part about email is that you control the communication.
Unlike an ad that is “renting” ad space on someone else’s digital property (and the rent always goes up in price!), you own and control your email list.
The top problem most chiropractors have with email is consistency.
They don’t email their lists consistently enough.
With chiropractic e-commerce, more emails often equals more sales.
Don’t be afraid to promote your favorite products you’ve curated for your store!
Social Media Marketing
Marketing your store through your social media channels is also an effective way to generate sales.
For example, design each Friday as a post about your Friday Favorites.
Shoot a quick Facebook video highlighting a favorite product you have available in your store.
Focus on the benefits that someone can expect from the product and why it’s one of your favorites (instead of the features).
Ads can be very useful” if” they are retargeted ads towards previous store visitors.
Don’t spray and pray ads to cold traffic or strangers in your community.
You’ll end up wasting time and money.
Using a Facebook pixel on your shop can allow you to put your store visitors into a specific Facebook audience.
As this audience grows, you can retarget these visitors with ads for additional products and services.
Because the person most likely to buy from you in the future is someone who has already purchased or visited your store in the past.
If that sounds like a lot of work, then it’s time for you to check out The Smart Chiropractor’s The Smart Care Store Program.
Members of The Smart Chiropractor who also have a Smart Care Store have a wide arrange of automations available to them, including email marketing and social media marketing, to help them automatically generate more sales.
Our Smart Chiropractor team creates your store, promotes your products, and generates sales for your practice, hassle-free and automatically.
Ready To Start Your Online Store?
E-commerce has taken the world by storm over the past ten years.
The rise of Amazon, Facebook Marketplace, and Shopify has completely changed how most people buy products.
It’s the time your practice keeps up with the demands of your community.
If not, you may be left behind.
Chiropractic e-commerce can provide you with a hassle-free opportunity to generate additional revenue for your practice, build deeper relationships with your patients, and (maybe for the first time) create a new way to produce sales and recurring revenue for your practice 24/7/365.
Get started with your Smart Care Store today by clicking here.