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Email marketing is more than just sending newsletters — it’s one of the highest-converting marketing tactics for all industries.
In numbers and dollars, for every $1 you spend on email marketing, you can expect to make $42, provided you have a good strategy and an even better product.
Pro Tip
Like your social content, your email marketing should be thought of as an opportunity to Teach & Invite, Consistently.
Teaching your tribe about what you’re selling and why it will help them reach their health goals is a critical first step to finding success when you sell chiropractic products by email.
After you’ve prepared your audience with something engaging and educational, you now can Invite them to take the next step.
In this case, the next step will be to purchase your product.
And remember, sending one email every blue moon isn’t going to cut it.
You need to be consistent with your email marketing.
While you don’t need to email daily like some retailers, it’s essential not to go more than one week without sliding into your subscribers’ email inboxes.
Pro Tip
About once a week is a solid cadence for most chiropractic practices.
Whether you’re just starting out or have been in practice for years, you need to build an email list and collect emails from visitors to your website.
Down the line, these users turn into paying customers.
The easiest way to build your email list is to use your patient database.
"It’s marketing made easy and meets your patients where they are at. It’s all automated."
Dr. Ryan Grenier, DC
Optimal Wellness
These are “warm” leads who already know, trust, and like you.
Additionally, many have already received a fantastic outcome in your practice due to your care.
They would be eager to discover additional ways that you can help them achieve better health.
Keep reading to learn how to sell chiropractic products by email marketing, grow your business, and attract more customers.
Pay Attention to the Subject Line
For chiropractors, email marketing is one of the most effective marketing methods online, especially for returning customers you want to cross-sell.
However, your recipients and subscribers first need to open your emails for you to sell chiropractic products by email.
How do you accomplish a high open rate?
By writing intriguing, engaging, interesting subject lines.
The subject line is the short amount of text that appears as a sort of “preview” of what’s inside the email.
This is not the place to try to become the next Hemmingway.
Keep your subject lines short, to the point, and engaging.
Pro Tip
With over 50% of your traffic coming from mobile (smartphones, etc.), many people will only be seeing the first few words of your subject line, so you need to get to the point!
Also, don’t use the subject line as a bait and switch.
Ensure that the subject line represents the content your subscribers can expect to see once they open the email.
Know This
Bait and switch subject lines may boost your open rate temporarily, but you’ll end up burning through your list, with high unsubscribe and lower sales over the long term.
Finally, consider using a service like The Smart Chiropractor.
Our Patient Pilot chiropractic email marketing services makes it easy for members to send their own email promotions.
Write Valuable Content
Your emails should be value-packed, engaging, and valuable to the reader, even if you’re trying to sell products.
Otherwise, they’ll end up in the spam folder, or the recipient will simply unsubscribe.
Before you can sell chiropractic products by email — or anything for that matter — you need to offer something valuable in return.
Whether that’s helpful tips, free resources, or promo codes, you first need to provide value to gain value.
Pro Tip
Remember to focus on benefits instead of features.
Benefits are the outcomes or value that your subscribers can expect to receive due to the product you are offering.
Features are likely the aspects of the product that got you interested!
This isn’t easy if you are new to email marketing and copywriting.
For example, a supplement’s feature would be something like a “hyper-smooth easy wax capsule coating created from plant-based cellulose.”
The benefit would be “easy to swallow.”
Keep it simple!
Don’t Write Emails That Are Too Long
Your subscribers are busy people, and most of them don’t have time to read emails that are just too long.
Keep them short and to the point but packed with value when writing your email.
One of the foundations of effective marketing for chiropractors is knowing your target audience and customizing the emails based on their lifestyles.
You’ll be sending emails each week, so don’t feel like you need to tell the whole story and every benefit in every email.
Pro Tip
Try to focus on one aspect of your product in each email.
It will become long and inevitably confusing if you try to jam too much information into a single email.
Confusion kills conversion — keep your emails short and powerful!
Your subscribers will get more out of them, and you’ll generate more sales.
Don’t Send Emails Just to Sell Something
Organic marketing is the best way to sell your chiropractic and wellness-related products without people feeling like they’re sold.
In other words, don’t send an email just to sell something.
Sprinkle in a little bonus content, creativity, and personalization, and then plug in your offer.
It’s been said that no one wants to feel like they are being sold, yet everyone loves to buy.
By focusing your email copy on the benefits of your products, the reader will gain valuable insight into whether they decide to purchase them or not.
Pro Tip
Don’t think they aren’t interested just because they don’t buy on the first email.
In some cases, it could take months or years before someone purchases.
It’s a long game, and that’s why you’ll send a helpful email each week.
In most cases, people won’t even open emails that look like they’re selling something, or they’ll delete them right away.
To avoid this when trying to sell chiropractic products by email, make sure your message contains other valuable content.
Send a Follow-Up Email
Often, when you send a chiropractic marketing email, you won’t get a reply right away.
The recipient won’t take action as soon as they open the email.
This is why it’s essential to follow up to remind them of your offer.
Pro Tip
The best follow-up timeframe is at least 3 days after the first email and 7 days after the second email.
If you dig a little online, you’ll discover all sorts of funnels, hacks, and advanced email segmentation strategies.
Yes, email marketing can become very technical.
And yes, people get paid hundreds of thousands of dollars per year to manage the email marketing at unicorn DTC brands (direct to consumer brands with valuations of over $1 billion).
Take your time as you begin email marketing.
You often have the benefit of time as a small business owner, so use it.
Discover what works and what doesn’t work as well, and find your voice as a writer.
It took us quite a few years to develop our writing styles, and that’s ok.
Know This
The most important thing you can do is Teach & Invite Consistently.
If you do, you’ll find success in email marketing.
You Can Sell Chiropractic Products by Email
Whether you’re just starting your chiropractic practice or want to grow your existing one, these tips will help you boost sales using email marketing.
And remember the goal when you’re starting to sell chiropractic products by email.
Pro Tip
The number one goal is to help your patients achieve a higher quality of life while offering your favorite things.
Patients shouldn’t have to search around Amazon to hopefully find a knockoff product.
They should be able to easily purchase many of the items you recommend in your online store and have them drop-shipped to their front door.
New to the world of email marketing?
Interested in more tips to help you sell chiropractic products by email?
Read this post to learn about the most common mistakes to avoid when starting and how to sell chiropractic products by email the right way.