5 Important Chiropractic Digital Marketing Trends

Drs. Jeff Langmaid and Jason Deitch

Founder DCs, The Smart Chiropractor

You don’t need to become an online sales expert to find success…

You need to stay updated with the latest chiropractic digital marketing trends.

Over 70% of companies say converting leads into clients/patients is a top priority, yet an estimated 65% of businesses struggle to generate enough leads in the first place.

Know This

Without a digital marketing strategy, you might not appear in front of patients online, you won’t generate enough leads, and you’ll never be able to keep your schedule full.

By learning the latest digital marketing trends, you can design a strategy and implement a process to help you stay top of mind with your patients and online.

And the more consistent you are with your marketing, the better your results will be.

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With digital marketing, you can stand out online.

You can start attracting new patients to your practice while nurturing existing leads.

Chiropractic Marketing Team Reviews Results of Recent Email Marketing Campaign
Chiropractic Digital Marketing: Strategy

You can set your chiropractic practice up for long-term success!

Take action today.

Check out these 5 must know digital marketing trends to get started.

1. Search Engine Optimization

Search engine optimization (SEO) will help your website rank higher when someone searches for a nearby chiropractic practice.

Improving your ranking will help you appear in front of more patients.

"The pregnancy campaign was also big for us. We saw 2 pregnant patients in 4 months prior to TSC and last month had 10!"


Dr. Ryan Grenier, DC

Optimal Wellness

Automate Your Emails

This can help you generate brand awareness and website traffic and start booking more appointments.

Get This

Search engine optimization drives 1,000% more traffic than organic social media.

Leads from SEO have a 14.6% close rate, too.

Start by conducting some keyword research.

Determine what patients search for to find your practice.

Then, start creating compelling content that demonstrates your experience and expertise.

Young African American Woman Views Post on Nearby Chiropractor's Google Business Profile
Chiropractic Digital Marketing: Content

Before someone becomes a new patient, they have to begin to know, trust, and like you.

We’ve found tremendous success boosting our members’ SEO and Google rankings by posting keyword-rich blogs.

Our blogs are written for you and contain all the Google juice you need to both be found and to climb your local rankings.

The only other way…

Is by running deep discount ads.

Pro Tip

Deep discount ads tend not to attract ideal patients.

They attract discount shoppers who are looking for a deal, not a long-term healthcare partner.

Ironically, over time you’re likely to end up spending more time and money on ads for diminishing returns than if you had just focused on high-quality content marketing and SEO, to begin with.

The first step is to ensure that your Google Business Profile is optimized.

Also sure to optimize your Google Business Profile, too.

We’ve discovered that your Google Business Profile is one of the top ways you can attract new patients.

A Chart Demonstrating Leads Over Time from Google for Chiropractic Group
Chiropractic Digital Marketing: Google Business

Last month, we generated over 20,000 qualified leads via Google Business for our Smart Chiropractor members.

That equates to around 60 phone calls each month from our auto-posting service to Google Business Profiles.

After your information and listing are optimized, you’ll want to begin using a service, like The Smart Chiropractor, that can post to your listing at least 1x a week to supercharge your Google lead generation.

Adding SEO to your digital marketing plan can help you generate more leads and book more appointments.

2. Reputation Management

Once you optimize your Google Business Profile, ask your current patients to post their reviews on your profile.

Positive reviews can boost your reputation.

New patients might feel more inclined to trust you after reading reviews.

Add a dedicated testimonials page to your website as well.

We can’t say enough about adding testimonials to your website.

Pro Tip

Quite frankly, we don’t think you can have enough testimonials.

Suppose a prospective patient and website visitor can see themselves in a success story on your website.

In that case, you’re going to dramatically increase the likelihood that they become a new patient in your practice.

When adding testimonials to your website, don’t forget to highlight an array of different conditions.

This will show your visitors the full scope of what you can do and give you more opportunities to connect.

A Testimonial Post from an Experienced Chiropractor's Facebook Page as Part of Their Chiropractic Digital Marketing
Chiropractic Digital Marketing: Testimonials

3. Pay-Per-Click Advertising

Pay-per-click (PPC) advertising is another effective way to appear in front of potential patients online.

You can use platforms like Google Ads and Facebook Ads to get started.


As a word of caution, please don’t start running deep discount ads.

These types of ads are actually what’s best for your ad company, not your practice.

We recommend starting ads by re-targeting.

Re-targeting is done when someone visits your website and is then shown an ad on a different platform.

You see this in action yourself every day, and you can do the same for your practice.

Re-targeting allows you to target warm traffic, people who are already familiar with you and your practice.

Flow Chart Illustrating How Retargeting Works as Part of a Chiropractic Digital Marketing Strategy
Chiropractic Digital Marketing: Retargeting

It’s much more effective than cold traffic deep discount ads that can potentially hurt your brand and reputation over time.

Check out our step-by-step beginners guide to Facebook ads here.

4. Social Media Marketing

Social media marketing can help you engage your target audience.

Reformat the posts you created for your blog.

Then, direct people to find the full post on your website.

You can start generating more website traffic and leads.

Know This

Here is the thing with social media marketing: you need to be super consistent.

Feeds move fast, and you need to be posting every day to build momentum.

Our automated social posting service, ChiroSocial, uses monthly content campaigns, weekly topics, and daily posts to keep our dogs active and engaged on social media.

As a doc, you shouldn’t be spending all of your time posting online.

You should delegate this task to a team that has the experience and know-how to get results.

Pro Tip

And if you think the organic social reach is dead, you’re mistaken.

Last month our Smart Chiropractor members reached over 4,000,000 people organically (for free!) across the most popular social channels, including Facebook and Instagram.

But to reach those numbers, you’ll need consistently be posting high-quality, research-based content that is both engaging and educational.

Keep up with the latest trends on social media, too.

Digital marketing for chiropractors can include live Q&A sessions, polls, quizzes, or a referral program.

5. Email Marketing

Once you start developing your digital marketing plan, you might begin gathering more leads.

Make sure to add an opt-in email form to your website, too.

Young African American Woman Fills Out Chiropractic Email Newsletter Opt-in Form
Chiropractic Digital Marketing: Email Opt-ins

Then, start nurturing the leads you gather through email marketing.

Email marketing with ChiroEmails is the number one ROI generator for your practice.

We believe that your audience is your most valuable business asset.

The number of people you can email is directly proportional to the number of new patients you can schedule, inactive patients you can reactivate, referrals you can ask for, and your favorite products or services you can promote to.

Stat That

The average chiropractor gets between 500-1,000 website visitors each month.

An email popup box that asks for your visitor’s email address can help you convert 5-10% of that traffic to your email list.

If you automatically add another 25-50 new people EACH MONTH to your email list and then have our automated campaigns follow up automatically, you’ll boost up your new patients.

You’re already paying for your website- we can help you get the most value out of it.

Let your patients know about new services, helpful tips, and your latest blog posts.

Then, use a compelling call to action to encourage them to book an appointment.

Email marketing will help you remain top of mind with your audience to drive more scheduled patients into your practice.

Next Steps to Chiropractic Digital Marketing Success

Don’t miss the chance to book more appointments this year.

Instead, follow these digital marketing trends to remain top of mind.

With a strong digital marketing plan, you can set your practice up for success.

Young Male Chiropractor Review The Smart Chiropractor Program for His Chiropractic Digital Marketing
Chiropractic Digital Marketing: The Smart Chiropractor

Eager to get started? We can help.

Click here to schedule a demo with our team today.

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