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Create a Stable and Predictable Revenue Stream by Marketing Recurring Revenue Products
All season long, we’ve been discussing e-commerce product sales, and we have talked through a lot of the platforms that you need and the mindset – how you should think of this.
Today, we’re going to show you behind the scenes.
Episode Recap
In this season’s seventh episode, we’re going to outline step by step our entire playbook and how we implement within The Smart Chiropractor.
Here’s a quick preview…
It’s all about the right messaging and the right sequence of the right channels and the right cadence at the right time.
We get questions all the time.
How many emails should I send?
How much should I be posting?
What should I be doing online?
The two hardest things we say that chiropractors suffer from are creating great content and sharing it consistently.
And that’s the summary of what needs to be done when it comes to e-commerce.
It’s the same formula.
"It's pretty amazing to send an email and see your online scheduler fill up. Now, I don't need to sit down and stare at a blank sheet of paper to try to figure out my marketing plans!"
Dr. Reed Neubaum, DC
Ultimate Health
Our Smart Chiropractor members are getting all of those things handled, created, designed, and, in fact, shared for them.
So when it comes time to choosing a favorite product of the month and to start marketing recurring revenue products, that just fits within the existing system.
Let’s talk about some of the strategy behind that.
In today’s world, most businesses hire entire departments to handle these things for themselves.
They’ve got a social media department and an email department and a graphics team – they hire dozens of people to handle these things.
Chiropractors are in a more difficult spot.
We want the benefit of big time marketing ideas without the big time marketing expenses.
That’s where The Smart Chiropractor and our playbook for marketing your practice and marketing recurring revenue products come in.
Here’s this month’s topic, and here’s what you want to know about that topic.
This week and next week, we’re going to teach you something via Facebook, Instagram, YouTube, Google Business, our blog, our in-office screens, etc.
What you want to do is build the expectation.
You’re not a desperate Chiropractor in need of new patients.
You’re sending lots of messages out because you want to position yourself as the local health leader.
We have an array of guides and tools and resources and marketing programs to help you implement what we are discussing.
Check out this video to learn more about this communications framework and how it can help you create stable revenue streams by teaching and inviting consistently and marketing recurring revenue products.
Developing consistent and sustainable chiropractic marketing tactics is key to your overall success in practice, and we’re here to help you!
Episode Highlights
- [00:02:46] You’ve got to have a presence online in today’s world. That’s just a must – just like you need a phone number, you need an address, and you need a front door that locks. These are essential things to have a business. These communication channels in today’s digital world are essential.
- [00:04:21] The two hardest things we say that Chiropractor suffer from are creating great content and sharing it consistently, and that’s exactly what needs to be done.
- [00:08:24] We understand that it is sometimes difficult for Chiropractors to appreciate this – they don’t want to over send things to people; they don’t want to post too much. That’s not a strategy.
- [00:09:53] Think of our strategy as TIC communications and marketing TIC – meaning Teach and Invite Consistently.
- [00:16:29] Here’s this month’s topic, and here’s what you want to know about that topic. This week and next week, we’re going to teach you something else. You create that expectation. You position yourself as a local health authority.
Impact Quotes
- Chiropractors are used to sending deals and coupons and special offers and invitations to buy something, and they’re not necessarily used to sending stuff that actually is of value to their audience.
- Every post should not be a sales pitch that chiropractic works.
- The winning mindset is not that you’re a desperate chiropractor – you’re a local health leader.
- How much is too much to send to people? When you stop providing value and you’re only concerned about your results and outcomes, it’s too much.
This episode was brought to you by The Smart Chiropractor.
At The Smart Chiropractor, we saw the two biggest chiropractic marketing challenges: content and consistency.
The result? More new patients, more referrals, and more reactivations with automated digital content marketing.