Weekly chiropractic email newsletters are a great way to engage, attract, connect with your audience, and keep your schedule full.
An effective email newsletter will not only provide relevant information to your audience, but it will also get them interested in your services.
Each week is an opportunity to Teach & Invite.
Email newsletters are a perfect way to teach something that can benefit your reader’s health.
Then invite them to take the next step by scheduling an appointment in your practice.
Our experience has shown that even email lists as small as a few hundred people can generate 5-10 patients scheduled every week by sending an email newsletter.
If you aren’t sending out a chiropractic newsletter through email or otherwise, your practice is missing out on a huge opportunity.
People on your email list already know, trust, and like you.
The most challenging part of marketing is done!
All you need to do now is consistently reach out with more good information.
It’s an investment of time that yields a sustainable, high-quality growth channel for your future practice growth.
Are you excited yet?
Well, before you get started, remember rule number one: no boring, corporate emails! Your content must be creative, fun, and informative.
Are you looking for ways to boost the effectiveness of your current practice newsletter?
Here, we will show you how adding graphics can delight an audience and get them excited to learn more about your services.
Just keep on reading!
Photos and images are a great way to break up the monotony of large blocks of text.
A simple photo that depicts the ideas you’re presenting in your text will make your newsletter more attractive and appealing to the eye.
No one wants to get an email that is just a wall of text.
Breaking up the section of your email with pictures or photos helps keep the content engaging. Also, photos can help your deliverability.
Each photo in your email has what’s called an alt tag or image tag.
The tag is the “name” of the picture.
Simply name the photo by the topic of your email.
Tagging your email photos helps email servers understand your content, and it’s less likely to be considered “promotional”.
Just like that- boom- your email deliverability has gone up.
If you want to take it to the next level, you could hire, or barter, for a photographer to take photos once a month in your practice.
Getting action shots of you and your team in practice is a fantastic way to personalize your emails and drive even more engagement.
The quality of pictures that can be taken with an iPhone is incredible, and who knows, you may even have a current team member who has an eye for photography.
Show your personality, show your team, and show people behind the scenes of your practice!
If you’re sending out a digital newsletter, GIFs are a fun way to make your marketing more fun and light-hearted.
GIFs are graphics, like images or clip art, that are animated and move.
Toss a couple into your text to break up the paragraphs, and you’ll see how your layout is transformed.
We love using gifs in our Smart Chiropractor emails. They are fun and can show a different side of your personality. Have fun and get creative!
When your newsletter is touching on subjects that are mostly data-reliant, you’ll want to display the data in a way that a reader can digest it easily and quickly.
Instead of simply explaining data in your text, consider adding one of the following:
These graphics will help the reader get a grasp on the numbers and data you’re referring to.
It’ll also build trust between your practice and the reader, piquing their interest in your services.
One word of caution when using graphs and charts is to be aware of your text’s size.
With most people opening their email on their phone, things can get small quickly.
A beautifully detailed chart on a desktop may be unreadable on the phone.
Keep your data visualizations simple, prominent, and easy to understand!
Buttons and Your Call to Action
Graphics aren’t limited to just photos and images.
You can use graphics to highlight key points and call attention to a certain fact or quote, too.
Using bold buttons as your call to action is a great way to improve your email conversion metrics.
Consider having a button at the bottom of your email that says, “Schedule Now”.
Your call to action shouldn’t be weak or unclear.
Don’t be afraid to be very direct!
Ideally, it’s best to have a button at the top, middle, and bottom on your email.
This gives the reader every opportunity to see the intended message and to take action.
Your button should be large and in a different font or color to draw attention.
If the button blends in with everything else on the page, your click-through rate (the number of times the button gets clicked) will plummet.
Build the Perfect Chiropractic Newsletter Now
Graphics are interesting for your audience to look at and engage with, so you must include them in your chiropractic newsletter.
Who wants to look at a huge block of text, anyway?
Now that you know, hopefully your practice’s next newsletter will be legendary.
Want to see some amazing email newsletters ready to send, done for you?