Social media marketing can be a valuable tool for generating new patients, reactivations, and sales as a chiropractor.
At The Smart Chiropractor, we have been super successful using a framework of Teach & Invite Consistently.
Doing so allows you to stay consistent (duh) with your posting schedule and get a better idea of which of your posts resonates with your audience/health tribe.
When looking at Facebook ads for chiropractors, boosted posts can help reach very specific people or groups.
By targeting, or better yet, retargeting, specific groups of people, your ads’ costs are low, and their conversion rate is higher.
Facebook also allows you to see who views your messages and how your audiences engage with the things you share.
These features can help you continue to refine your audience and improve your ad performance.
Boosted posts are one of the easiest ways to begin utilizing Facebook ads for chiropractors.
This article will share information about boosted posts vs. ads, how much Facebook Boosted posts cost, and why you should consider using these social media ads.
- Boosted Posts Reach More of Your Followers
- Boosted Posts Are Ads, but Facebook Ads Are Better
- Facebook Ads and Boosted Posts Can Grow Your Practice
- Boost Away
1. Boosted Posts Reach More of Your Followers
Facebook’s News Feed uses algorithms in an attempt to keep users engaged for as long as possible.
The system learns what people like to see and shows them more of that type of content.
That means your followers are unlikely to see every post you make.
And yes, we all could complain about how Facebook has crushed organic reach in the last few years, but, even though organic reach is down, it’s still FREE!
Posting great content on Facebook each day is still one of the most important (and highest ROI) ways to market your chiropractic practice.
You can “Boost” your posts to make sure more of your followers see your news, images, or videos on Facebook.
It’s as easy as clicking the ‘Boost Post’ button, selecting a budget and duration, and providing your payment information.
The best posts to boost are those that are already performing well and getting good engagement.
Trying to boost a post with no engagement is like trying to push a string uphill… it isn’t going to happen, and you’ll be frustrated with the results.
Engagement (likes, shares, comments) is the number one way Facebook identifies your post/content as something people are interested in.
So, boosting posts that have organic engagement helps to amplify their reach.
You get more bang for your buck boosting posts that are already performing well organically.
Try Boosting different types of posts to see which ones are more popular with your tribe.
It is a quick and easy way to learn how to adjust your Facebook posting strategy to build your audience.
2. Boosted Posts are Ads, but Facebook Ads are Better
The most effective advertising engine in the world is Facebook ads.
No other ad platform gives you the ability to “dial-in” your message or target your audience as effectively.
For example, if your ideal patient is between the ages of 24 and 55, a woman who has children, and who works a full-time job, you can advertise to just that group of people.
The ability to laser target demographic and psychographic information is the secret sauce that makes Facebook advertising powerful.
But to get the best results, you need to take it one step farther: with retargeting.
Retargeting is when you show ads to a warm audience of people who have already engaged with your content, visited your website, and opted in to your email list.
A warm audience is a group of people who already know you.
- They are much more likely to “convert” and take action.
Cold audiences are usually bigger.
- But, cold audiences are people who don’t know you; they are strangers!
One of the biggest problems with many Facebook ad companies is that they DON’T focus on the re-targeting.
Most chiropractic Facebook ad companies focus on running discount ads to cold audiences. This is the best way for them to run ads and make money.
This is likely to generate “leads,” but not to quality new patients which is one area Facebook ads for chiropractors should focus on.
It’s the worst way to use the power tools of Facebook advertising for your practice… it just happens to be the easiest way for the ad companies to generate revenue and hollow “results.”
We believe (and the data shows) that retargeting ads to a warm audience will consistently generate better overall results.
We’d rather have 10 new patients on our schedule, paying our regular rates, then 100 “leads” who are coming in only to cash in a discount offer— end rant.
Facebook ads for chiropractors are also very dynamic.
You can also create multiple versions of your ads to test which one is most effective.
You can test how ads perform at different times of day, on specific days of the week, in various neighborhoods, and much more.
The cost of Facebook ads is very low compared to other advertising options, and Facebook provides lots of metrics and analytics to see how well your ads perform.
If you check your metrics and see that your ads are getting a lot of clicks and engagement, you can put more money behind it to reach more people. Or, if you have an ad that isn’t underperforming, Facebook allows you to turn off your ad at any time saving you money.
3. Facebook Ads and Boosted Posts Can Grow Your Practice
There are a lot of reasons people choose to use Facebook ads and Boosted posts.
You can use them to increase awareness of your practice, share important news and information, or provide free resources to your followers.
The best way to get the maximum value out of your ads is to focus on growth.
Facebook ads can drive traffic to your website, where prospective patients can complete a new appointment form.
You can use Facebook lead forms with your ads to collect basic contact information quickly for your staff to follow up.
And since Facebook ads for chiropractors provide such great analytics and details, you can determine the value of your ads as a percentage of new patients and billable hours.
Facebook advertising and boosted posts can be a growth monster for your practice if you focus on retargeting through boosted posts.
4. Boost Away
If you want to Boost your social media followers and grow your practice, boosted Facebook posts can help you reach more people.
Combining them with other Facebook ads can give you a robust advertising and marketing platform with precise retargeting capabilities.
By strategically using both, you can give your online presence and your practice a boost.
If you’d like to learn more about Facebook Ads for Chiropractors, download our Ultimate Guide to Facebook Ads.