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Why Email Marketing Isn’t Going Anywhere
Email marketing is one of the most underrated and profitable digital marketing channels you have.
Period.
End of story.
Your argument is invalid.
Marketing your practice through chiropractic email campaigns isn’t going away anytime soon…
It will remain one of your most valuable channels for years to come.
When you got started, you probably thought all you needed was your Gmail account.
Every now and then all you had to do was write something up and hit send.
You’d reach a handful of people on your email list and call it job well done.
Doc…
There is a lot more to email marketing then hitting the send button.
The Typical Chiropractor’s Email Strategy
- Sending a random newsletter every so often
- Sending an email describing the new features of a product or service
This strategy is, well…weak sauce.
Honestly, this approach doesn’t even qualify as a strategy.
"We have loved this! We have already had 5 patient reacts from the emails in one week!"
Dr. Matthew Barnhart, DC
Triple Crown Chiropractic & Wellness
It only captures less than 1% of what a complete strategy can accomplish.
A complete strategy is characterized by sending your email list consistent, timely messages that teach them something valuable and invites them to take some action.
The Ideal Chiropractor’s Email Strategy
- Organize your list based on new patients vs. existing patients.
- Understand the different ways you can (and should) connect via email.
- Map out your automation.
- Follow best practices so that your list actually looks forward to opening, reading, and taking action.
- Ensure that you are formatting your emails correctly to desktop and mobile that your deliverability remains high.
Since not everyone entered your practice on the same day, you’ll need chiropractic email campaigns and a strategy that works consistently over time.
Our Top 3 Ways to Boost Your Chiropractic Email Campaigns
Let’s go through our 3 keys to success in more detail.
1) — Organizing Your List
(Aka- segmentation)
Connecting with your patients at the right time is critical.
For example, sending someone you met at a local event a “Welcome to Our Practice” email followed up by a solicitation for a review/testimonial is not how you want to start a relationship.
The good news is that for most chiropractors segmenting their email list is pretty simple.
Standard List Segments for Chiropractors
- New Patients
- Existing Patients
- Other (people who are not patients, yet)
Here’s the real beauty of chiropractic email campaigns: marketing and automation.
Your ‘welcome’ email to your segments of existing patients and ‘other’ patients can be pretty similar.
You’ll let them know what to expect, add some value, and then teach and invite consistently (we recommend reaching out via email 1x week).
Your new patients can receive an onboarding email sequence and then get automatically put into the existing patient list once the sequence is complete.
This keeps them ‘warm’ and engaged while also generating consistent reactivations long term.
2) — Email Types and Distribution
There are a few types of emails that are essential to any chiropractic email strategy.
The 3 Primary Types of Emails
- Transactional Emails
- Marketing Emails
- Broadcast Emails
Transactional emails are sent because a potential patient took a specific action.
Examples of transactional emails include support tickets, purchase confirmations, etc.
Marketing emails typically contain promotional material and may include your new patient onboarding sequence, weekly Research That Matters drip sequence, etc.
Broadcast emails are sent manually, meaning that you or a staff member selected a specific date it’s going to be sent.
Examples of broadcast emails include announcements and special events.
Your goal is to have a majority of your emails be automated.
This saves you time and money- while also producing the best results!
3) — The Best Chiropractic Email Campaigns
This is our favorite part of email marketing…
Creating campaigns.
This is your best strategy and how you move a patient through each step of your sequence to produce consistent and predictable results.
The 3 Primary Chiropractic Email Campaigns
- A new patient onboarding campaign.
- An activation (long term drip or nurture) campaign.
- An event (workshops, webinars, etc.) campaign.
Remember, 3 campaigns does NOT mean 3 emails.
Each of your campaigns will contain several emails.
Without the right campaigns your email marketing just wont work.
A Word About Patient Pilot by The Smart Chiropractor
Ready to dive in and see first-hand how email marketing still works for your chiropractic practice?
We’re here to help.
Take this opportunity today to bring your business up a notch by scheduling a Patient Pilot demo today – we’re just one click away!
Let us do the heavy lifting for you.
If you want more new patients, better retention, and a consistent stream of weekly reactivations, you want Patient Pilot to patch the holes in your practice bucket automatically.
Attract. Retain. Reactivate.
Patient Pilot is the fastest, easiest way to grow your practice — on Autopilot — without spending any money on advertising.
How confident are we that we can help you?
Click here to schedule a Patient Pilot demo and discover how we can provide you with a 3X ROI Guarantee.
Our team of chiropractic marketing geeks at The Smart Chiropractor has worked with over 300 practices, sent over 10 million weekly email newsletters, and witnessed first-hand all the ways email marketing still works for our members and how it positively impacts their bottom line.
Our members see and continue to see why chiropractors should use email marketing.
(And we’re thrilled that our average doctor has seen an 11X ROI from their chiropractic email campaigns!)
There’s one BIG thing we learned from working with practice after practice after practice that we’ve kept in mind as we crafted this list of our top 3 keys to profitable chiropractic email campaigns…
It’s that too many chiropractors with holes in their schedule have built their marketing strategy around the notion that they have a new patient problem.
However, that’s often NOT the case.
Think of it this way…
Know This
When you have holes in your bucket – which includes not leveraging the power of email marketing in your practice – the faster you dump new patients (water) in the top of the bucket, the quicker it will pour out the sides (retention) and bottom (reactivations) until you seal the holes.
If you have an email list of over 300 patients – that’s 300 local patients that have walked through your doors and experienced your care – it’s not true.
With a list of that size, what you almost certainly do have is a patient retention and reactivation problem.
That’s where Patient Pilot comes in.
Our weekly emails for chiropractors, patient retention strategies for chiropractors, and automated chiropractic email marketing system were designed to help provide patients with a fantastic experience that, in turn, can help fill the holes in your practice’s patient bucket and generates excellent ROI.
Click here to schedule a demo and see how Patient Pilot can enhance the patient communications pipeline you started building when you opened your doors today.