Table of Contents
- The ROI of Chiropractic Email Marketing
- 3 Easy Ways to Update Any Email Marketing Strategy for Chiropractors for Increased ROI
- Chiropractic Email Marketing Helps You Boost Your Know-Trust-Like Factor and Your ROI
- A Word About Patient Pilot by The Smart Chiropractor
Over 35 million people visit the chiropractor every year in the United States, but how do patients find and engage with their chiropractor before getting an appointment?
Often we oversimplify “getting new patients” to running ads.
Paid advertising is the most expensive and lowest converting way to acquire new patients.
The right marketing strategy for chiropractors – or, rather, email marketing strategy for chiropractors and automated email marketing campaigns – can help you reduce ad costs and improve ad performance.
Simply put, you’re wasting money if you’re running paid ads and don’t have automated email marketing campaigns to support these efforts.
The ROI of Chiropractic Email Marketing
To maximize your ROI, you’ll want to take a strategic approach to your chiropractic email marketing.
The Smart Chiropractor's Guide to Doubling Your Patient Retention with Email
A strategic approach helps you reach your ideal new patients.
If you’re taking care of people daily in practice, it makes sense to attract more ideal patients.
It makes practice more fun and profitable, and working with your ideal patients can light a fire under you yourself, which can help your patients achieve even better results.
Proper marketing tactics – email marketing in particular – make up more than 80% of what customers use as a primary option for customer acquisitions.
As a result, the return on investment for your email marketing is significantly more than what it takes to implement a campaign.
3 Easy Ways to Update Any Email Marketing Strategy for Chiropractors for Increased ROI
Far too many chiropractors haven’t devoted any percent of their marketing towards automated email marketing campaigns.
Stop for a second and read that line again.
"No AdWords and no Facebook ads. Only fully paid appreciative happy patients that stay around because they see value in what I offer them."
Dr. Sam Liveriadis, DC
North Road Chiropractic
We just touched on the important fact that chiropractors can expect more clicks converted into patients using email marketing than paid advertising.
So, let’s break down our top three tips specifically selected to help you develop a chiropractic email marketing strategy that works for your business and your customers.
1) – Add Welcome Emails ASAP
Welcome message emails are vital when it comes to boosting your ROI long-term.
These emails are sure to help you increase patient engagement with with an average open rate of 86%.
Welcome emails also afford you the opportunity to provide some personalization.
Patients like to feel like their doctors are invested in their wellness.
A simple welcome marketing email can set that tone.
Remember that first impressions are everything.
This means that some patients may judge their experience based on how you decide to onboard them.
(At Patient Pilot, our members have a complete, automated onboarding and welcome campaign that helps drive better retention in their practice.)
A world-class patient experience is impossible unless you have an automated onboarding campaign as part of your overall chiropractic email marketing strategy.
Think about a new patient in your practice who checks their email after their first visit and has a welcome email – it provides a big wow factor.
Your subsequent emails then reinforce the benefits of your care, address frequently asked questions, and help encourage more reviews and testimonials.
(We know that an automated onboarding campaign for our Patient Pilot members’ new patients is critical to their retention, reviews, and, most importantly, patient experience.)
2) – Swap Your Discount Blasts for Promotions
When your chiropractic practice adds new services, why not promote them?
Promotions are direct revenue drivers for businesses.
They also provide a way for you to give your patients more incentives to continue seeing you.
Indeed, promotions never get old, and the good thing is… this marketing tactic is incredibly versatile and should be used in your email marketing strategy.
Notice, we mentioned promotions and not deep discounts.
Don’t get them confused!
Promoting the benefits of the modalities and other services you offer in your practice is essential.
Here’s an example of why promoting your services to new and existing patients alike is so important.
Right now, you have patients that have seen you for low back issues that have no clue you can also take care of their neck!
While it may seem crazy that your patients don’t know everything you offer even when they’ve seen you, the truth is that most of your patients have no idea about the full scope of services you offer as a chiropractor unless you tell them.
Using automated email marketing campaigns to Teach & Invite them can help them take action.
And that’s just for the basics.
Imagine you have a high-revenue niche like spinal decompression, neuropathy, or weight loss.
Promoting these niches to your existing patient list has the potential to drive six figures in additional revenue per year just by letting the people who already know, like, and trust you understand the full scope of your offerings.
Remember to focus on the benefits for your patient, not the features.
For example, the features of a new chiropractic table would be things like “flexion-distraction for decreasing intra-discal pressure” with the benefit would be something to the effect of “our new tables can help patients with disc herniations get better results, faster!”.
(And for high-revenue niches, we recommend our Patient Pilot Pro service to help you generate maximum ROI.)
3) – Start Dripping Educational Emails to Your List
Any effective email marketing strategy for chiropractors will operate on the belief that patient education shouldn’t only happen within the four walls of your practice.
Using automated email marketing campaigns to deliver patient education is a great way to guide your patients along their journey.
The result is that they become better patients and achieve better clinical outcomes, while your practice sees a schedule that’s more full and increases revenue.
Email is the perfect way to automate your patient education.
Trust us, texting is not the place to do this.
Most text messages are just too short to properly educate your patients.
Focusing on adding educational information to your existing chiropractic marketing – your emails, your website, your blog, etc – can help to drive more traffic to your practice.
That’s because it showcases your expertise and helps you build trust.
Offering potential patients educational content is one of the best ways to grow your chiropractic clinic.
And you’re more likely to get and retain their business when you provide email content with clear and concise data or answers to people’s questions.
Give people advice and tips on living better, wellness, and overall health.
Education can come in various ways, including advice on correct posture, stretching exercises, and controlling weight.
Each email you send can provide educational, engaging, and entertaining content that showcases the benefits of chiropractic care in a powerful yet subtle way.
Remember Doc, when it comes to selecting the right email marketing strategy for chiropractors that fits your practice, it’s important to remember that every email should not be about “selling” chiropractic.
Instead, focus on highlighting the benefits of your care and how it can improve the quality of life of your reader.
It’s a subtle difference but makes a world of difference in the results you’ll receive with your chiropractic email marketing.
After all, while no one likes to be sold, everyone wants to discover new ways to improve their health.
Chiropractic Email Marketing Helps You Boost Your Know-Trust-Like Factor and Your ROI
Remeber, email marketing isn’t all about selling 24/7.
Email Marketing can help keep your practice top of mind with your patients and help boost your retention.
The most effective chiropractic email marketing strategies focus on building relationships.
Email is a super useful communication tool to send your patients updates to your practice hours, positive reviews/testimonials, and high-impact weekly health information (remember, Teach & Invite Consistently!).
Taking the above steps will also help you convert clicks into potential customers can set your business up for organic expansion.
And generating leads, capturing them, and retaining them is more manageable with an email marketing strategy focused on your target market.
Also, it should be said… these are your patients!
Why wouldn’t you communicate with them consistently and continue to build relationships?
Even if they aren’t under active care in your practice — especially if they aren’t — you should consistently communicate with them and keep them engaged with your unique message of health and healing.
Systems drive growth.
Email marketing is an essential system that helps everything in your practice work better.
A Word About Patient Pilot by The Smart Chiropractor
Looking for more guidance, tools, retention tips, chiropractic marketing ideas, and an email marketing strategy for chiropractors created to help you start attracting new chiropractic patients and help your practice grow?
We’re here to help.
Over the past year, our team of chiropractic marketing geeks at The Smart Chiropractor has worked with over 300 practices and sent over 10 million emails.
(And we’re thrilled that our average doctor has seen an 11X ROI from their email marketing efforts!)
There’s one BIG thing we learned from working with practice after practice after practice that we’ve kept in mind as we crafted this top 10 list of chiropractic email marketing best practices and our email systems…
Too many chiropractors with holes in their schedule form their marketing strategy around the notion that they have a new patient problem.
However, that’s often NOT the case.
Think of it this way…
When you have holes in your bucket – and this goes for any email marketing strategy for chiropractors – the faster you dump new patients (water) in the top of the bucket, the quicker it will pour out the sides (retention) and bottom (reactivations) until you seal the holes.
If you have an email list of over 300 patients – that’s 300 local patients that have walked through your doors and experienced your care – it’s not true.
With a list of that size, what you almost certainly do have is a patient retention and reactivation problem.
That’s where Patient Pilot comes in.
Our email marketing strategy for chiropractors and automated chiropractic email marketing system were designed to help provide patients with a fantastic experience that, in turn, can help fill the holes in your practice’s patient bucket and generates excellent ROI.
Click here to schedule a demo and see how Patient Pilot can transform email marketing in your practice.