Table of Contents
- How Chiropractors Benefit from Weekly Emails
- The ROI of Weekly Emails for Chiropractors
- A Word About Patient Pilot by The Smart Chiropractor
If you’re a chiropractor, you know how important it is to stay in touch with your patients.
And one of the best ways to do that is through a weekly email newsletter.
How Chiropractors Benefit from Weekly Emails
Here’s why weekly emails for chiropractors are so important.
1) — Weekly Emails Keep You Top of Mind with Patients
Weekly email newsletters are a great way to stay in touch with your patients and remind them of your services.
Email newsletters are an excellent way for chiropractors to stay connected and top of mind with their patients.
Not only is it a perfect way for patients to learn about your services and any new treatments you may be offering, but sending them consistent information helps educate them and invokes a feeling of camaraderie from your practice.
The Smart Chiropractor's Guide to Doubling Your Patient Retention with Email
The best weekly emails for chiropractors Teach & Invite Consistently while injecting your brand voice throughout the messages.
Writing in this manner can go a long way in forging meaningful relationships between you and your patients.
When you use a weekly email to Teach, you highlight something educational, engaging, or entertaining. Then, your Invitation is your call to action.
When you Teach & Invite Consistently, you will see a consistent stream of patients scheduling visits from your emails.
Our average Patient Pilot member generates 26 reactivations each month using this strategy!
2) — Weekly Emails are Great for Promotions
Weekly email newsletters can also be used to promote special offers or your online/offline events
Email marketing, specifically weekly email newsletters, is a great way to promote your online and offline events!
"We use TSC for our TV material. Informative, eye catching, and each month it changes with a different topic. We get quite a few compliments."
Dr. Ryan Grenier, DC
If you have a Dinner with the Doc program, a Monthly Webinar, or Workshop, your weekly email newsletter is how you can drive better attendance and engagement at your event.
While paid advertising is a good part of your overall strategy, it shouldn’t be the only way you promote the event.
Far too many chiropractors spend inordinate amounts of money trying to fill seats at their events.
Email marketing to promote your events can decrease your ad spend and increase your attendance.
Weekly email newsletters are also great for spreading the word about what you have on offer.
But avoid deep discounts that could damage your brand.
Instead, focus on Teaching and Inviting.
Teach them how your care can benefit them.
Remember- it’s all about WIIFT- what’s in it for them!
Then use an invitation as your call to action that drives them to schedule a visit.
You don’t need to discount your services to fill your schedule.
It’s not just about quick sales but building relationships with your core audience.
That way, they’ll keep coming back to you time and time again!
3) — Weekly Emails are Cost Effective
Email newsletters are a cost-effective way to reach a large number of people at once.
Email newsletters are a golden opportunity for your practice to reach your core audience in an automated, cost-effective way.
Automated email marketing is the highest ROI marketing channel you have available for your practice.
Not only do weekly emails allow your practice to quickly get your content shared with a wide variety of people, but automation tools make it incredibly easy to keep track of your subscribers and see the results of your campaigns.
While traditional marketing methods can take huge time and financial investments, email newsletters give you the capacity to rapidly engage prospects and build lasting relationships with them at low cost – an absolute must-have in any modern marketing arsenal.
There is no reason email shouldn’t be a foundational aspect of your marketing.
4) — Weekly Emails Can Be Easily Targeted
They can be easily customized to target specific groups of patients or areas of interest.
Have high-revenue niches such as spinal decompression, neuropathy, or weight loss?
You need email marketing!
Think about it: based on the age, gender, health history, and lifestyle habits of your patient, you can evaluate what high-revenue niche technique to highlight.
If you’ve invested in lasers, special tables, or programs, you should promote these modalities through your email list.
It’s low-hanging fruit!
Your list is made up of people who already know, like, and trust you.
Any additional modalities or programs you offer in your practice should be immediately added to your email list.
Don’t forget to use a framework of Teach & Invite, Consistently for the most success.
Teach them about the new technique and, most importantly, how this technique will benefit them and help them reach their goals.
Next, invite them to schedule an evaluation to determine whether it’s right for them.
Do this consistently, your revenue will soar, and patient satisfaction will skyrocket.
5) — Weekly Emails Help You Build Referral Relationships
Email newsletters can build relationships with referring doctors and healthcare providers.
When building referral relationships across the healthcare industry, consider leveraging email newsletters as a powerful tool.
They can inform referring doctors and other providers of developments in your practice, personalized services available to their patients, and results from initiatives taken at your practice.
By fostering an ongoing dialogue with referral partners and providing value-driven content, you’ll create trust and loyalty through these referral relationships and ensure a successful referral process.
If you’re looking for a cost-effective way to stay in touch with your patients and promote your services, email newsletters are a great option.
They can be easily customized to target specific groups of patients or areas of interest.
They’re a great way to build relationships with referring doctors and other healthcare providers.
Schedule a Patient Pilot demo today to see how easy it is to create and send email newsletters that will engage your patients and grow your business.
The ROI of Weekly Emails for Chiropractors
Everything you read may sound great, but you’re probably wondering, “what’s the ROI of weekly email newsletters?”.
In short, weekly emails for chiropractors are the highest ROI activity you can do to drive revenue through patient reactivations.
With Patient Pilot, we send weekly emails for chiropractors to over 265,000 people for our members.
The average doctor we work with gets 26 clicks weekly to their online scheduler (or calls to their front desk).
Is there any other channel you can think of that will allow you to grow and scale to that degree without spending money on paid advertising?
A Word About Patient Pilot by The Smart Chiropractor
Looking for more guidance on weekly emails for chiropractors and other tools, retention tips, chiropractic marketing ideas?
We’re here to help.
Let us do the heavy lifting for you.
If you want more new patients, better retention, and a consistent stream of weekly reactivations, you want Patient Pilot to patch the holes in your practice bucket automatically.
Attract. Retain. Reactivate.
Patient Pilot is the fastest, easiest way to grow your practice — on Autopilot — without spending any money on advertising.
How confident are we that we can help you?
Click here to schedule a Patient Pilot demo and discover how we can provide you with a 3X ROI Guarantee.
Over the past year, our team of chiropractic marketing geeks at The Smart Chiropractor has worked with over 300 practices, sent over 10 million weekly email newsletters, and witnessed first-hand all the ways chiropractors benefit from weekly emails.
(And we’re thrilled that our average doctor has seen an 11X ROI from their email marketing efforts!)
There’s one BIG thing we learned from working with practice after practice after practice that we’ve kept in mind as we crafted this list of our top 5 valuable ways chiropractors benefit from weekly emails…
Too many chiropractors with holes in their schedule have built their marketing strategy around the notion that they have a new patient problem.
However, that’s often NOT the case.
Think of it this way…
When you have holes in your bucket – and this goes for any email marketing strategy for chiropractors – the faster you dump new patients (water) in the top of the bucket, the quicker it will pour out the sides (retention) and bottom (reactivations) until you seal the holes.
If you have an email list of over 300 patients – that’s 300 local patients that have walked through your doors and experienced your care – it’s not true.
With a list of that size, what you almost certainly do have is a patient retention and reactivation problem.
That’s where Patient Pilot comes in.
Our weekly emails for chiropractors, email marketing strategy, and automated chiropractic email marketing system were designed to help provide patients with a fantastic experience that, in turn, can help fill the holes in your practice’s patient bucket and generates excellent ROI.
Click here to schedule a demo and see how Patient Pilot can transform email marketing in 2023 in your practice.