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Email marketing is a digital marketing channel that can be incredibly powerful.
New patient on-boarding, patient reactivation, product sales, and more can all be set on autopilot once you have email automation working for your practice.
Marketing experts agree that email marketing is one of the highest ROI activities you can engage in as a business owner.
The beauty of email marketing is that it allows for direct access to your target patient base and is personalized for different market segments.
Not only are personalized and tailored email campaigns more likely to be opened by recipients, but they’re also more likely to make patients feel valued and special, as well.
Running a successful email campaign takes marketing expertise, person-hours, and, of course, money. These are things your practice might not have in large supply.
Using an email marketing service, like ChiroEmails, to assist with campaigns is a popular choice for many chiropractic practices.
ChiroEmails allows you to have a full-scale marketing team automating your email campaigns for your practice. Imagine a team of marketers that never call in sick or take a day off and work 24/7.
That’s the power of email marketing with ChiroEmails.
Read on to find out exactly how your business could benefit from an email marketing service.
1. Marketing Mastery
It takes time to learn the different techniques and technologies necessary for a stellar email campaign.
Do you know the tricks to use to stay out of the spam folder or increase your email open rate?
When you use ChiroEmails, you’re hiring a team that is exceptionally skilled in this area. This can be especially useful if you don’t have an in-house marketing team.
"The pregnancy campaign was also big for us. We saw 2 pregnant patients in 4 months prior to TSC and last month had 10!"
Dr. Ryan Grenier, DC
Optimal Wellness
In 2020 we sent over 4 MILLION emails on behalf of our members that generated over 133,000 clicks to their online schedulers.
We’ve know precisely how to craft email campaigns that produce action and results.
It’s safe to say no one has sent more emails for chiropractors than we have at The Smart Chiropractor via our ChiroEmails software.
Tap into our experience and discover just how powerful email marketing can be for your practice.
2. Easy Scalability
If you start with a very small subscriber base, then it’s possible you’ll be able to write, segment, and send all of your email marketing materials yourself.
But a successful campaign will (hopefully) mean more subscribers, and, as your contact list grows, so does the workload.
Email marketing services like ChiroEmails are equipped to deal with any sized campaign, allowing you to quickly scale your marketing efforts as necessary without having to make a raft of new hires in the process.
Our pop-up boxes allow you to turn your website into a lead generating machine. These leads are automatically followed up with through the preset chiropractic campaigns in ChiroEmails. It works like magic.
Imagine your website gets 500 visitors per month.
Our opt-in pop-up boxes can convert up to 5% of that traffic to your list.
That’s 25 new subscribers each month.
As the follow-up sequence continues, you’re now able to start converting those interested subscribers into patients. The best part is that the system works 24/7!
We allow you unlimited email sends each month and our base price includes up to 10,000 contacts.
3. Insights and Analytics
One fantastic thing about email marketing is that it’s possible to track different campaigns’ progress and success with the right tools.
Insights and analytics are essential to success in email marketing.
They’re also utterly worthless if you don’t know how to interpret them.
One of the advantages of email marketing services is that they can provide you with the analytics, explain what they mean, and, crucially, utilize them to make future campaigns more effective.
The insights tab in ChiroEmails provides you with a glance at all of the most critical data. You can track which emails are being sent, the open rate, click-through, and more.
Want to go deep into your analytics? We’ve got your back.
Our analytics reports can identify who is opening what email at what time and on what device!
4. Save Time
One benefit of outsourcing a marketing area that is sometimes overlooked is the time it can save everyone involved.
For one, your employees won’t have to spend time working on something for which they are not trained and which is not in their job description. As well as this, ChiroEmails will likely be able to mount a campaign in a fraction of time it might have taken you.
As one of the highest ROI activities in your practice, it’s not smart to leave your email marketing to a team member who doesn’t have the specific training and skill set to be successful.
Most companies employ an entire team to tackle their email marketing.
It may consist of a copywriter, designer, database manager, and campaign coordinator.
That goes to show you how vital and valuable email marketing is for your practice.
5. Better ROI
Email marketing, when used correctly, provides great ROI.
However, when attempted by someone not knowledgeable in this area, it can end up costing a lot more than it returns.
Opportunity costs are something chiropractors rarely think about but they’re critical to your overall business strategy. When you have a team member performing email marketing, it takes time away from performing other tasks.
If you want to get more bang for your buck, seeking the help of professionals is the obvious choice.
Using an email marketing service like ChiroEmails is a much better choice than having a team member haphazardly put together an email now and again.
The consistency, campaign production, and expertise make email marketing services a channel that will pay for itself.
Final Thoughts on Using ChiroEmails for Your Email Marketing
As with anything in life, outsourcing your email marketing efforts can come with great benefits, but it might not be without its drawbacks, as well.
Don’t be fooled into thinking that MailChimp or Constant Contact is an email marketing service.
They are email providers, which give you the ability to send emails, but don’t contain any of the campaigns, automation, or content you need to be successful.
The magic of ChiroEmails is that you’ll have the ability to send as many emails as you want while also having all of our automated campaigns running for your practice 24/7 on autopilot.
That’s how we achieve such incredible results for our members.
If you’ve found these insights useful, please check out the rest of our resources available to those looking to take their chiropractic business to the next level.
