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For most chiropractors, email marketing is a MUST HAVE marketing channel in their practice.
Email newsletters for chiropractors can be the fastest way to connect with patients in a meaningful way and generate consistently high ROI.
In fact, email newsletters can create hundreds of thousands of dollars (yes, that’s right) for your practice each year.
Read on for our smart take on how to get started and optimize your practice’s email marketing efforts.
- What is a Chiropractic Email Newsletter?
- The Importance of Weekly Chiropractic Email Newsletters for Chiropractors
- The 2 Most Important Calls to Action
- Tracking the Results of Your Chiropractic Email Newsletter
1. What is a Chiropractic Email Newsletter?
Email newsletters are value-packed emails that you send to your entire subscriber list every week.
Sending weekly will increase your open rates, decrease your unsubscribes, and get the maximum amount of results from your list.
Sending once or twice a month is NOT enough.
2. The Importance of Weekly Chiropractic Email Newsletters for Chiropractors
Sending a weekly email newsletter allows you to Teach & Invite your health tribe (subscribers, patients, prospects) Consistently.
By sending the newsletter weekly, you’ll build a great cadence and your health tribe will begin to expect the information each and every week.
Also, having a strong call to action in your emails will allow you to stimulate new patient visits EVERY WEEK from your email list.
Let’s do some quick math.
If you have a list of 400 people and 15% open your email, then 60 people will open it.
If 5% click-through (which is very attainable), then you have 20 potential people visiting your online scheduler and hopping onto your schedule… every single week!
"It's pretty amazing to send an email and see your online scheduler fill up. Now, I don't need to sit down and stare at a blank sheet of paper to try to figure out my marketing plans!"
Dr. Reed Neubaum, DC
Ultimate Health
The math around email efficacy is crazy, yet soooo many chiropractors aren’t taking advantage of automated email in their practice.
It’s time to get with the program!
3. The Two Most Important Calls to Action
You may be wondering how you get people to click to schedule an appointment.
Your call to action (or CTA as it’s known in the marketing world) is the action you’d like your subscriber (patient or prospect) to take when then finish reading your email.
We call the CTA your “invitation.”
If you’ve done a great job teaching them something in the email, you’ve earned the ability to invite them to take the next step.
At The Smart Chiropractor, our members have had tremendous success with two calls to action in our weekly chiropractic email newsletters:
- Follow us on Facebook
- Click Here to Schedule.
The goal of the Follow Us on Facebook call to action is to continually get more people engaging with your practice’s Facebook Business Page.
The goal of Click Here to Schedule call to action is pretty apparent
When done consistently, it gets results of more people on your schedule and more revenue into your practice.
This invitation routinely adds thousands of dollars to our Smart Chiropractor members bottom line every month.
4. Tracking the Results of Your Chiropractic Email Newsletter
When chiropractors consistently send an email newsletter, they get results.
Period.
In today’s digital world, you need to stay top of mind with your subscribers and health tribe.
Social media is one critical pillar.
The other is email marketing.
Each week, take the opportunity to engage with your tribe, teach them something fun, and invite them to schedule an appointment.
In other words, take the opportunity to produce consistently great ROI for your practice.
If you have an email subscriber list of more than 100 people and you’re not communicating weekly, then you are missing out on thousands of dollars in additional revenue for your practice each month.
Bottom line: staying top of mind with email newsletters is a valuable.