In 2021, your chiropractic practice’s social media presence is critical to building trust, attracting new patients, and continually reactivating your past patients.
Social media marketing for chiropractors will only continue to become more important as time moves on. Marketing continues to evolve at a break-neck speed. In this article, I’ll showcase the keys to chiropractic social media in 2021.
If you’ve been on the fence about marketing your practice on social media, then listen up because it’s more important now than ever before.
The Smart Chiropractor is a service that helps chiropractic practices automate their marketing and sales with done for you email, social media, and video streaming.
Hundreds of practices around the world use our monthly campaigns to power their marketing and communications.
Regardless of your practice style and interests, some principles remain true no matter what type of techniques and services you offer.
Smart Chiropractors are Using Social Media to Attract AND Retain Patients in 2021
To accomplish the goals of attracting new patients AND retaining your current/past patients, you need to think about your reach, relationship, and reputation.
Marketing on social media has become more and more complex over the past few years.
Algorithm changes and an abundance of Docs running “discount ads” have made it more challenging to cut through the noise.
That is why having a strategy that emphasizes reach, relationships, and reputation is so important.
When done correctly, you won’t need to worry about “competition” because you’ll be actively building your health tribe of people who know, trust, and like you.
How to Get New Chiropractic Patients Using Social Media
Marketing your chiropractic practice on Facebook requires you to consistently publish high-quality content that connects and engages with your followers.
We call this “Teach and Invite Consistently”.
Each day is an opportunity to teach your audience something and then invite them to take the next step with your practice.
When you teach and invite consistently, you’ll extend your social reach and start building better relationships with your audience.
Potential patients need to understand who you are and what they can expect from your care.
This is part of building the “know, trust, and like” factor that is essential for conversion.
It’s also the first part of building a relationship.
Don’t be fooled into thinking the only way to succeed on Facebook is by running discount ads.
That may be the “easiest” way to get started, but it is a terrible long term strategy that will result in a lot of frustration and chasing people down who are less than ideal candidates for care.
Hey, we get it.
Being a chiropractor isn’t easy, and you have a lot to think about aside from coming up with the right kind of social posts to get your patient’s attention.
That’s why we have The Smart Chiropractor Facebook Group where we share our daily action and accountability scripts to help you stay consistent.
The social media posts created as part of The Smart Chiropractor monthly campaigns are optimized for shareability.
More people. More potential.
Word of Mouth Marketing is Now Happening Online
In 2021, people don’t only care about excellent services.
They want to stay connected with the healthcare providers they choose and want to learn more from.
A patient who has an on-going engaging relationship with your practice is more likely to become an advocate who refers others.
Your social media feed is the perfect place to strengthen these relationships every day.
To stay consistent, you’ll need to have a chiropractic social media calendar.
A calendar will help you stay on track, even when things get busy in practice.
Our calendar will give you a complete look at our monthly campaigns and weekly topics.
This strategy of monthly campaigns, weekly topics, and daily posts is the difference that makes the difference when marketing your practice on social media.
These days, chiropractic patients are much savvier than in the past.
It’s common for a prospective patient to look at your Facebook Page before calling into your practice to schedule an appointment.
Take a look at your practice’s Facebook Page right now.
- Is it consistently updated with great content?
- Does it feel inspirational and stimulate connection?
- Do you feel like YOU would call your practice if you were looking for care?
Using The Smart Chiropractor, you’ll be able to rest easy knowing that your social feeds are continually updated with fantastic posts, so prospective patients will be inspired to call your practice, not repelled by a lack of activity.
A Facebook Page that is actively updated with excellent content consistently is a great way to enhance your reputation online.
Here is an example…
If a patient visits your practice’s page and notices it hasn’t been updated in days, weeks, or (gasp) months, then they are going to say to themselves, “If they don’t care enough to update their page, what else don’t they care about?”.
At first thought, this seems silly but think about it.
We bet if you visited a local service provider’s page and noticed a complete lack of activity, you may wonder if they are still open!
How to Retain Patients Using Social Media
Retaining patients on social media is actually quite similar to the process outlined above to attract new patients.
It’s about taking proactive steps to protect, enhance, and build the relationships you establish.
We’ve found daily social posts and weekly emails are the best way to build your chiropractic connection.
Social posts and emails allow you to consistently share important value with your patients and helps you stay top of their mind.
By continually providing value and staying top of mind, it’s much less likely that an inactive patient will go to Google to search for another chiropractor when they feel they need more care.
Smart Chiropractors choose The Smart Chiropractor.
Let us show you how easy it is to build an attractive, vibrant online presence for your chiropractic practice.
We help chiropractic practices attract and retain patients and turn them into advocates.
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