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Email marketing is an important marketing channel for your chiropractic practice.
Since the first email was sent in 1971, it has become one of the most popular communication methods in the history of the world, and it’s estimated that over 300 billion emails are sent each day!
That may make you think there is a lot of “noise” and “competition.”
But, here is the key: over 299 billion of those emails are terrible!
Writing a great batch of chiropractic emails is still a super effective way to drive engagement, new patients, reactivations, and product sales.
You may be sitting there with a massive list of email subscribers, but for some reason, your emails don’t convert (hint: it’s probably a subject line or call to action (CTA) issue).
Or maybe you’re just getting started, have a small list, and want to make sure that you aren’t sending anything that results in a ton of unsubscribes.
We’ll address it all right here.
- Use Powerful Subject Lines in Your Chiropractic Emails
- Segment Your Email Lists
- Create Slick Email Designs
- Email Marketing Tips To Boost Conversion Rates
The bottom line is that emails are still a very powerful marketing strategy. You can reach an unlimited amount of people consistently. So why do your email campaigns not get the conversion rate they deserve?
In this article, we will share three tips on how to improve your email marketing strategy. We’ll show you what you need to include in your emails to get the maximum results.
1.Use Powerful Subject Lines in your Chiropractic Emails
How many emails do you receive a day? 10? 20? Some people may be receiving dozens of emails a day from all sorts of businesses trying to engage them.
It’s fair to say that not everyone will read each email. Most of us scroll past them, and they can sit in our inboxes for years.
We were sitting with a friend last weekend who showed us her phone… there were over 100,000 unread emails in her inbox!
"No AdWords and no Facebook ads. Only fully paid appreciative happy patients that stay around because they see value in what I offer them."
Dr. Sam Liveriadis, DC
North Road Chiropractic
So how do you ensure this doesn’t happen to your chiropractic emails?
You need to write a descriptive and compelling subject line that grabs the attention of the reader.
- Make them interesting, unique, and short to increase the number of customers that open them.
- Focus on the benefits you can provide to them, and take it easy on the medical terms.
Which of these do you think is a better subject line?
- Disc Pathologies Can Lead to Degenerative Changes and Cervical Radiculopathy
- Why Your Arm Pain May Be Coming From Your Neck…
It’s the same concept and the same topic… just presented in wildly different ways.
Focusing on your patient, what they’re dealing with, and how you can help will get opened more every time.
And even if your patient is a doctor, the second email is still more likely to get opened.
Remember, you are sending emails to actual people!
This strategy works for many successful practices, so you should try it on your next several campaigns.
At The Smart Chiropractor, we invest a lot of time crafting the right subject lines for our member’s automated chiropractic emails, so we know they work.
Creating a compelling subject line is critically important.
Someone can’t take action on an email they never open.
2.Segment Your Email Lists
It’s fair to say that not everything will appeal to every single patient.
You’re likely to have people on your email list with different needs and buying patterns.
Because of this, you should target certain chiropractic emails to specific groups.
List segments can increase your open rates, boost your click-through rates, and decrease your unsubscribe rates.
It’s a supercharger for the effectiveness of your email campaigns.
Smart marketers know the value of segmenting your email list.
Over 80% of email marketers report an increase in email open rates after segmenting, yet 70% of people using email don’t segment their lists!
ChiroEmails (a powerful technology included within The Smart Chiropractor) makes list segmentation super easy. You can create an unlimited list of segments and then target specific emails to any of those lists.
Many of our docs have a “lead magnet” or email opt-in box on their website that automatically connects with ChiroEmails and places them into a specific list or segment. It’s easy and incredibly impactful.
To do this, you’ll need specific data. Try and gather this information through sign-up forms, conditions, hobbies, health goals, etc.
Once you have this, you can target specific emails to individual groups.
The engagement rate is usually a lot higher with this strategy.
3.Create Slick Email Designs
Nobody wants to open an email with huge chunks of writing to read.
If you send this to your customers, they’ll likely delete the email without a second thought.
Once an email is opened, nothing matters more than formatting.
Big blocks of uninterrupted text are difficult to read. Keep your paragraphs to 2-4 sentences at most.
Writing copy (and specifically email copy) is a lot different than writing a paper in school.
Most of us are taught to write formally, which is the worst way to copyright in your emails.
Keep things fast past, easy to read, and straightforward.
- A great message that’s poorly formatted will never be read.
- A so-so message that is formatted well is very likely to be read.
So, yes, you want to have valuable content for your reader, but it’s all for not if you don’t format it appropriately.
- Your emails should be eye-catching, intriguing, and easy to read.
- Include high-quality pictures, large text, and easy navigation.
With The Smart Chiropractor weekly reactivation emails, we break the email into easy to read sections such as Bottom Line, Why It Matters, and Next Steps. Then at the bottom are the big and bold calls to action.
Breaking up your chiropractic emails into these sections helps people read the copy, which leads to more clicks and more engagement!
By doing this, you can keep people reading your emails for longer.
They’ll be more invested in your message, and they’ll be more likely to take action.
4.Email Marketing Tips To Boost Conversion Rates
We hope you have enjoyed our article on email marketing and have discovered some valuable tips to use in your next campaign.
As you can see, there are several things you can do to make your emails more compelling and exciting to the patient.
Before sending, always ask yourself if you received the email from your chiropractor, whether or not you would open the it.
If the answer is yes, you should be alright!