Table of Contents
YouTube chiropractors are racking up hundreds of millions of views on their videos of adjusting people in their practice.
A few of the most popular YouTube chiropractors include Jason Worrall, Joseph Cipriano, and Greg Johnson.
They have created a cottage industry at the intersection of ASMR, healthcare, and voyeurism.
These docs, amongst others, have simultaneously been decried and celebrated by chiropractors and the public, often blurring the lines between healthcare and entertainment.
Regardless of whether you watch every video or wish they didn’t exist in the first place, there is no question these Docs are building incredible audiences and generating significant amounts of income from their videos.
YouTube Top Earners
If you think posting videos to YouTube seems like child’s play, you’re right.
Last year the highest earner on YouTube was nine-year-old Ryan Kaji.
He generated nearly $30 million from his YouTube videos.
You read that correctly.
He earned more than Tom Brady, Lebron James, and Mike Trout by posting videos to YouTube.
As a chiropractor, you may never be able to earn millions of dollars on Youtube.
Still, for the top YouTube chiropractors, the money is really good and, quite honestly, more than many chiropractors will ever earn in a year of practice.
Let’s take a look at a few of the most popular YouTube Chiropractors …
I consistently reactivate 5-6 patients each month from The Smart Chiropractor. Thank you, thank you, thank you!!!"
Dr. Balraj Ougra, DC
Back Space Chiropractic
Popular YouTube Chiropractors
Dr. Jason Worrall on YouTube
- 800 videos
- 1.08 million subscribers
- 400,000,000 views
- Channel Created Feb 18, 2010
- Yearly Earnings up to $175,000
Dr. Joseph Cipriano on YouTube
- 400 videos
- 1.81 million subscribers
- 365,000,000 views
- Channel Created March 10, 2018
- Yearly Earnings up to $260,000
Dr. Gregory Johnson on YouTube
- 1,500 videos
- 473,000 subscribers
- 150,000,000 views
- Channel Created July 13th, 2016
- Yearly Earnings up to $90,000
YouTube Chiropractors: The Numbers
These three chiropractors are closing in on nearly one billion video views on YouTube.
No matter your stance, that view count is impressive.
It also should tell you that there is a market for interested people.
You may immediately be thinking, “of course, there is a market for scantily clad people getting adjusted with a cringe-worthy thumbnail image to boot!”.
We can’t argue with you that many of the most popular chiropractic-related YouTube videos are a bit over the top.
Still, it also stands to reason that high-quality educational videos can generate tons of views, even if those views are only a fraction of the hundreds of millions these docs get.
Another thing to consider is the number of videos.
These docs are content machines.
They haven’t put out 3, 30, or even 300 videos…
They have each put out an average of 900 videos.
That’s a staggering number!
Not every video is a winner, and while each has videos with tens of millions of views, they also have a significant amount of videos with far fewer views.
They find the quality, or in this case, view count, through quantity and consistency.
Aside from Jason, both Joseph and Gregory are relative newcomers to YouTube.
Their channels have been in existence for less than five years, proving that YouTube is still a dynamically growing media channel and search engine.
If you’re thinking about posting videos to YouTube, it’s not “too late” to have an impact.
How Do YouTube Chiropractors Make Money?
How much these chiropractors earn from their YouTube channel is an estimate.
Youtube monetizes channels from advertising.
Anytime you see a pre-roll video or a commercial in the middle of the video, that’s when the channel you are watching is making money.
YouTube uses CPM‘s to determine the amount they pay the channel’s creator.
CPM is the cost per thousand impressions.
The CPM constantly changes and is based on several factors, some publicly known and others are top secret.
The known factor that affects CPM is the type of channel.
It’s thought that channels related to finance, for example, provide some of the highest YouTube CPM‘s.
This goes back to how much YouTube can charge advertisers in each channel type or category.
YouTube also looks at view time as a key performance indicator.
The longer your video, and the longer someone watches, the better.
A 30-second video with a 50% retention means that most people watch your video for 15 seconds, which is considered very short.
But a 10-minute video with a 50% retention means that the average view time was 5 minutes – nearly 20 times longer.
Every second is another opportunity for YouTube chiropractors to show an ad, so they reward retention, view time, and view counts.
With the estimated CPM’s for healthcare channels, it’s thought that each of these docs earns near or, in the case of Joseph Cipriano, well over $100,000 per year from the advertising sold on their YouTube channels.
Receiving a six-figure bump in your yearly earnings from YouTube isn’t a pipe dream – it’s happening right now.
The opportunity to connect with people worldwide and build a brand that transcends your physical practice’s limited circle available right now on YouTube.
To put it in perspective, the relatively small channel of The Evidence Based Chiropractor has 2,500 subscribers and generates revenue each month.
The videos on the channels are viewed for about 16 hours each day, every day.
Think about that.
Out of a 24 hour day, that content is being watched nearly every waking hour somewhere in the world.
While it may not result in taking home six figures in YouTube payments each year, there is no question that it’s making an impact.
Opportunities for YouTube Chiropractors
People are learning from us daily.
That’s a good thing for them and for us.
You have the opportunity to do the same for your practice.
Growing a YouTube channel can help you reach more people than you probably ever considered possible.
It can help you expand your influence, impact more lives, and maybe even create a bit of extra revenue each month.
If you’re considering starting a YouTube channel, go for it!
Now is the time!
If you love what some of the other chiropractors are doing, try starting by modeling their most popular videos.
If what we see out there on YouTube chiropractors’ channels is not your style, try something new and show people that there’s more to being a chiropractor than crack ’em up videos.
Either way, your journey starts today by taking action!
A Word About Patient Pilot by The Smart Chiropractor
We’re here to help.
Over the past year, our team of chiropractic marketing geeks at The Smart Chiropractor has worked with over 300 practices and sent over 10 million emails.
There’s one BIG thing we learned from working with practice after practice after practice that we’ve kept in mind as we crafted this list of 4 ways you can grow your chiropractic clinic using weekly email newsletters…
Too many chiropractors with holes in their schedule form their marketing strategy around the notion that they have a new patient problem.
However, that’s often NOT the case.
Think of it this way…
Know This
When you have holes in your bucket – and this goes for any email marketing strategy for chiropractors – the faster you dump new patients (water) in the top of the bucket, the quicker it will pour out the sides (retention) and bottom (reactivations) until you seal the holes.
If you have an email list of over 300 patients – that’s 300 local patients that have walked through your doors and experienced your care – it’s not true.
With a list of that size, what you almost certainly do have is a patient retention and reactivation problem.
That’s where Patient Pilot comes in.
Our email marketing strategy for chiropractors and automated chiropractic email marketing system was designed to help provide patients with a fantastic experience that, in turn, can help fill the holes in your practice’s patient bucket.
Click here to schedule a demo and see how Patient Pilot can help you start leveraging weekly email newsletters in your practice today!