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Choosing the right recording equipment when it comes to cameras, microphones, and lighting as you gear up to start recording for the first time can be confusing.
Use our buyers guide designed with chiropractic content creators in mind to discover the gear that is right for you. Content marketing is here and we’ve put together a few options for you to get started asap.
Whether you are just getting started, looking to expand your recording equipment toolkit, or want pro-level video we have you covered!
(* denotes recording equipment we personally use)
[Good] Gear to Get Started
Camera
Canon Rebel T6 $400 Canon’s Rebel series remains the best option for affordability, dependability, and quality.
Microphone
Rode VideoMic Go $90 This affordable mic will blow away the microphone on your camera in terms of audio quality. It’s a must have!
Lighting
* Viltrox L116T $45 Getting solid lighting at a price point of under forty bucks is tough, but this light delivers.
Total Cost: $535
For just over $500 you can have a solid kit that will make your videos look and sound fantastic. This gear is perfect if you are getting started!
[Better] Gear to Step Your Game Up
Camera
* Canon 80D $1150 This camera packs high end features and great image quality into a prosumer price tag.
Microphone
* Rode VideoMic Pro $300 Even in locations with high background noise, this microphone provides crystal clear audio.
Lighting
* Aputure Araman AL-528 $200 Adjustable, clean lighting that can dramatically improve the overall look of your videos.
Total Cost: $1650
Coming in close to $1650 this kit is ideal for chiropractors who want high quality production capabilities without breaking the bank.
The Smart Chiropractor's Guide to Converting More New Patients From Your Website
[Best] Gear for Content Pros
Camera
* Canon EOS 6D Mark II $1800 Unbelievable image quality, a professional feature set, and an uncanny ability to shoot in low light- this camera is simply awesome.
Microphone
* Rode Wireless Filmmaker $400 Unsurpassed audio quality even when you are far from the camera. This has been a life-saver for me at The Evidence Based Chiropractor and The Smart Chiropractor.
Lighting
* Aputure Light Storm 120D with soft box $1100 Yes, it’s expensive. But this light has made the biggest impact on the quality of my videos over any other piece of gear on this list.
Total Cost: $3300
At $3300, this kit isn’t cheap. But for the price you will have some of the best gear to produce the highest quality videos in the chiropractic industry.
Accessories
Teleprompter
Parrot Teleprompter $99 Transform your smartphone into a professional, lightweight, and mobile teleprompter
Ring Light
Neewer Ring Light $90 Ring lights can provide a warm, soft glow of light to your videos.
Memory Cards
SD Memory Cards $20 If you’re using a DSLR camera, make sure you stock up on SD memory cards!
Tripod
Manfrotto Tripod $75 Having a stable tripod will help you always get the best angles for your videos.
Tripod
Manfrotto Desktop Tripod $20 If you record video from your desk, having a a desktop tripod will help you save space.
Webcam
Logitech Webcam $230 If you are just starting out, or on a super limited budget a webcam get be a great way to start shooting video. Webcams don’t really replace having a great DSLR camera, but are a great quick go-to for your Zoom meetings, Skype calls, or Facebook Live sessions.
Stream Deck
Elgato StreamDeck $150 The StreamDeck is an easy to use tool that can optimize your workflow as a content creator. Whether you are just starting out or a seasoned pro- it’s a must have.
Power Strips
Power Strips $25 Lights, cameras, and audio gear all require power. Pick up a few extra powerstripas to make sure you always have enough outlets.
External Hard Drive
WD Portable External Hard Drive $65 Saving your work is important and video takes up a lot of space on your computer. Having an external hard drive handy will help you free up valuable space on your computer and help it run faster.
Jeff’s Personal Creator Gear List
Camera
Canon EOS 6D Mark II $1800 Unbelievable image quality, a professional feature set, and an uncanny ability to shoot in low light- this camera is simply awesome.
Microphone
Rode Wireless Filmmaker $400 Unsurpassed audio quality even when you are far from the camera. This has been a life-saver for me at The Evidence Based Chiropractor and The Smart Chiropractor.
Adapter
USB Hub Adapter $25 This gadget provides a handy way to add more USB and other ports to your recording equipment setup.
Stream Deck
Elgato StreamDeck $150 The StreamDeck is an easy to use tool that can optimize your workflow as a content creator. Whether you are just starting out or a seasoned pro- it’s a must have.
Computer
Macbook Pro 13” Laptop Computer $1800 At the center of every great recording equipment kit is a powerful, reliable machine like this one.
Mouse
Wireless Rechargable Apple Magic Mouse $75 A wireless mouse can come in handy when you are shooting videos that take you away from your computer.
Keyboard
Wireless Rechargable Apple Magic Keyboard $99 A wireless keyboard is a great asset for shooting away from the computer and a great option to cut down on the wires in your recording equipment setup.
Monitor
HP Ultra Slim Full HD Monitor $200 A quality monitor will allow you to get a bigger, more informative preview as you record and come in handy for live streaming.
Webcam
Logitech C920 HD Webcam $115 If you are just starting out, or on a super limited budget a webcam get be a great way to start shooting video. Webcams don’t really replace having a great DSLR camera, but are a great quick go-to for your Zoom meetings, Skype calls, or Facebook Live sessions.
Tripod
Manfrotto Tripod $75 Having a stable tripod will help you always get the best angles for your videos.
Lighting
Aputure Light Storm 120D with soft box $1100 Yes, it’s expensive. But this light has made the biggest impact on the quality of my videos over any other piece of gear on this list.
Diffuser
Aputure Light Dome Mini SoftBox Diffuser $220Softboxes can emulate the natural, soft lighting that you’d usually get from a window.
Camera Lens
Tamron 28-75mm Camera Lens $500One of the benefits of this lens is that you’re able to adjust the zoom ring to get a wider or narrower angle of view from a set spot.
Lighting
Aputure AL-F7 Background Light $100 This light is used to illuminate the background. A background light will also provide separation between you and the background.
Telling Your Story
While researching and purchasing recording equipment is a lot of fun, remember that your message is the most important aspect of your content.
Recording equipment provides you with an ability to enhance your message, but a lack of gear should never stop you from speaking your truth and building your audience.
Being a creator is fun, but it isn’t easy.
At The Smart Chiropractor, we solve the two biggest chiropractic marketing challenges…
- Content
- Consistency
We combine an incredible content library with powerful automation tools to supercharge your marketing.
Click here to discover how we can help you practice grow… automatically.
"The pregnancy campaign was also big for us. We saw 2 pregnant patients in 4 months prior to TSC and last month had 10!"
Dr. Ryan Grenier, DC
Optimal Wellness