Email Marketing in 2024: 8 Reasons It’s Still the Best Marketing Channel

The Importance of Email Marketing

Email marketing in 2024 remains the best marketing channel for your chiropractic practice.

As a chiropractor, you have an incredible amount of marketing channels available to help you grow your practice.

For many docs, the use of social media and texting has had them abandon email marketing altogether.

There is no question that social media marketing and text-based services can provide tremendous value, but they also miss many of the critical benefits of email marketing in 2024.

Why Smart Chiropractors Will Boost Email Marketing in 2024

In this article, you’ll discover 8 reasons why email marketing in 2024 is still the best channel to use to market your chiropractic practice.

1) – Almost Everyone with Internet Access Uses Email.

It’s estimated that 95% of people check their email at least once per day and over 50% check their email at least ten times per day!

The bottom line is that email usage is still growing rapidly, and about half the world is using email.

So, email has 2x the user base of Facebook and 4X that of Instagram.

Email is the most widely used communication tool ever.

Think about all your apps (including Facebook and Instagram).

You need an email address to register and sign up with just about every website, app, or game online.

Whether you’re communicating with co-workers, streaming video, or purchasing goods online, an email address is pretty much essential.

This ubiquity is part of the power of using email marketing in 2024 for your practice.

Email grants you access to a huge audience of people that’s growing every day.

The bottom line is that no other marketing channel or app has the reach of email.

2) – Email Campaigns are Designed and Created Quickly.

With email marketing systems like Patient Pilot by The Smart Chiropractor, you can quickly create, customize, and send email marketing campaigns in a matter of minutes.

Using personalized templates with your practice information already set up, it’s super easy and quick to make a few clicks and send an incredible email to any segment of your practice’s email subscriber list.

If you have the right tools, then you’ll easily be able to automatically send emails each week that drive revenue and fill your schedule.

MailChimp and AWeber are okay, but not the right tools for your practice.

3) – Email Marketing in 2024 is Personalized and Targeted.

Sending the right message to the right patient at the right time is mutually beneficial.

Email marketing in 2024 allows you to specifically send messages at the right time, to the right people.

Instead of one email that goes to everyone generically, you may choose—and we recommend—using campaigns.

For example, our new patient onboarding campaign is wildly popular and can help you generate significantly more patient retention by onboarding patients properly.

This is segmented to only your new patients because you wouldn’t want someone who’s been seeing you for two months to receive an onboarding campaign.

Another great way to personalize and target your emails is by sending a weekly reactivation email campaign.

In Patient Pilot, our reactivation campaigns typically drive 3-5 patient reactivations each week.

4) – Emails Drive Patients to Take Immediate Action.

An effective email campaign will always contain a call to action (CTA). A CTA is designed to prompt immediate action (such as clicking a link).

At The Smart Chiropractor, your call to action is the “invitation” you earn by teaching something.

We believe that every piece of marketing you put out should Teach & Invite Consistently.

Use your email marketing in 2024 to teach something, then invite your reader to take the next step with a direct and clear invitation.

Finally, do it consistently!

Your call to action can drive more scheduled appointments for your practice, cross-promote your social media channels, and even create direct sales opportunities for your practice.

5) – Email Marketing in 2024 is Cost-Effective

Email marketing is incredibly budget-friendly.

Compared to advertising, it’s inexpensive AND has a much higher return on investment.

Unlike paid ads, you can send unlimited emails to a large audience without incurring additional charges for each campaign.

With an all-in-one solution like Patient Pilot, you receive preloaded email campaigns, dozens of templates, and unlimited sending at no additional cost.

6) – Emails Generate Better Results Than Most Other Online Marketing Channels.

Email Marketing in 2024 can help keep your practice top of mind with the patient and boost your retention.

With Patient Pilot, we’ve seen over a dozen patients scheduled from a single email!

Also, with email, you can be more personal.

Instead of running an ad to a general group of people with email, you can use merge fields to include the patient’s first name or last name, which adds a nice touch that boosts your engagement rates.

If you have the email addresses of patients but aren’t using them—you’re missing out on a significant opportunity to build a deeper relationship.

7) – Email Marketing in 2024 Has a Wide Range of Applications.

Email marketing in 2024 isn’t all about selling 24/7.

The most effective strategy is to build relationships.

Email is a super useful communication tool to send your patients updates to your practice hours, positive reviews/testimonials, and high-impact weekly health information (remember, Teach & Invite Consistently!).

Also, it should be said…these are your patients! Why wouldn’t you communicate with them consistently and continue to build relationships?

Even if they aren’t under active care in your practice—especially if they aren’t—you should consistently communicate with them and keep them engaged with your unique message of health and healing.

8) – Email Marketing in 2024 is Measurable.

With all marketing channels, it’s essential to understand how well your campaigns are performing.

Patient Pilot enables you to quickly assess your results with our Insights tab.

It will show you everything you need to know, including open rates, subscriber numbers, click-through rates, deliverability stats, and more.

Use these metrics to optimize your campaigns’ performance and drive even better results with your next email!

A Word About Patient Pilot by The Smart Chiropractor

Looking for more guidance, tools, retention tips, chiropractic marketing ideas, and an email marketing strategy for chiropractors created to help you start attracting new chiropractic patients and help your practice grow?

We’re here to help.

Over the past year, our team of chiropractic marketing geeks at The Smart Chiropractor has worked with over 300 practices and sent over 10 million emails.

There’s one BIG thing we learned from working with practice after practice after practice that we’ve kept in mind as we crafted this list of 8 key reasons email marketing in 2024 is still one of the best marketing channel you should use…

Too many chiropractors with holes in their schedule form their marketing strategy around the notion that they have a new patient problem.

However, that’s often NOT the case.

Think of it this way…

If you have an email list of over 300 patients – that’s 300 local patients that have walked through your doors and experienced your care – it’s not true.

With a list of that size, what you almost certainly do have is a patient retention and reactivation problem.

That’s where Patient Pilot comes in.

Our email marketing strategy for chiropractors and automated chiropractic email marketing system was designed to help provide patients with a fantastic experience that, in turn, can help fill the holes in your practice’s patient bucket.

Click here to schedule a demo and see how Patient Pilot can transform email marketing in 2024 in your practice.