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The ROI of Email Marketing for Chiropractors
In today’s digital age, email marketing is far from being an obsolete method of communication.
In fact, implementing email strategies for chiropractors has become more important than ever before!
After all, gone are the days when you could only send boring, text-only emails.
Modern emails can feature have vibrant pictures, interactive links, and even animated images to help get and keep your audience’s attention.
And get this…
Recent studies have shown that a vast majority of people in the United States check their email every day, and over half of these individuals check their email multiple times throughout the day.
Here at Patient Pilot, we’ve sent millions of emails for chiropractors worldwide.
We’ve seen first hand just how true it is that email marketing can provide an exceptional return on investment specifically for chiropractic practices.
So, if you’re a chiropractor aiming to scale your business, it’s worth your while to learn some proven email strategies for chiropractors—read on!
Your Must-Have Chiropractic Business Owner’s Mindset
Starting your own chiropractic practice is no small feat.
It demands significant time, capital, and energy.
With that said, having a robust email marketing plan can considerably simplify your journey.
Email marketing for chiropractic practices is a strategic avenue to let prospective and existing patients know about the services you offer, updates to your practice, and much more.
"We are in our first month of The Smart Chiropractor and so far we have had our greatest amount of new patients in a month."
Dr. Alex Eckert, DC
Performance Health & Integrated Spine Care
But what exactly do we mean when we talk about email marketing?
Think of it as the digital equivalent of handing out flyers or newsletters, but with a much broader reach and higher engagement rates.
If you’ve recently written a new blog post or launched a new health program, you can utilize email to steer people towards your website and you online scheduler.
Doing so not only helps you keep your existing patients but also get yourself in front of prospective patients.
As any beginner’s guide to email marketing for chiropractors would point out, leveraging email can significantly bolster your online presence as well as improve your website’s Google rankings.
Patient Pilot is here to assist you on this front.
Our platform offers automated, user-friendly email marketing solutions that save you both time and effort.
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Whether you’re sending a newsletter or a promotional offer, automated emails ensure that your message reaches your audience at the right time.
And if you’re seeking a holistic approach to email strategies for chiropractors, automation is an aspect you can’t afford to ignore.
The 3 Most Impactful Email Strategies for Chiropractors New to Email Marketing
When it comes to implementing email strategies for chiropractors, various types of email campaigns can serve different purposes.
By incorporating an opt-in form on your website, you can convert casual visitors into potential patients. This is an integral part of email marketing 101 for chiropractors.
After a patient has had their first appointment, a welcome email series can provide them with useful information and perhaps even a special offer for their next visit.
This not only sets the stage for a fruitful patient-doctor relationship but also aids in retaining patients for the long term.
This involves sending out weekly or bi-weekly emails that educate your audience about chiropractic care, latest research findings, or general health tips.
For instance, you could focus on the benefits of spinal adjustment in one email and dietary advice in another.
Pro Tip
Regular educational updates form a core component of effective email strategies for chiropractors.
These informative emails serve a dual purpose: they not only provide value to your patients but also keep them engaged with your practice.
All these strategies are part of the done-for-you, personalized-for-you, and branded-for-you email campaigns that we offer through Patient Pilot.
Designed with the specific needs of chiropractors in mind, these campaigns have helped countless professionals expand their patient base and improve the operational efficiency of their practices.
Now that we’ve set the stage for what your email marketing could look like, let’s talk set up.
1) — Building Your Email Marketing List
Before diving into the realm of email marketing for chiropractors, the foundational step is to build a robust email list.
Now, you might ask, “Where do I start?”
Software like Patient Pilot can streamline the process of setting up your email campaigns, but before all that, you need an engaged audience to communicate with.
Your Electronic Health Records (EHR) can serve as a goldmine for starting your email list.
You may have dozens, hundreds, or even thousands of past and current patients in your EHR that can kick start your email list.
These records typically contain contact information of your existing and former patients, who are already familiar with your practice.
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By sending to a targeted list of people who already know, like, and trust you, you know they’re more likely to open your emails and engage with the content.
The rapport you’ve already built will help improve your engagement, open, and click-through rates.
In other words, you’ll be able to achieve better results!
That said, aim to use email addresses that are no more than one or two years old to avoid bounce-backs and other deliverability issues.
Even if you’ve been in practice for decades and have amassed a list of tens of thousands of past patients, then we would recommend filtering out just the last year or two.
If you import a huge email list (10,000+) that hasn’t been used in the past, you may have a significant amount of bounces and un-sendable email addresses that can cause you trouble.
It’s best to start with a few hundred or a few thousand of your most recent patients and slowly add to the older patient contact records.
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Also, NEVER buy or rent an email list. These tactics are tacky, never work, and are likely to hurt your deliverability in the future.
It’s important to build a quality list of fans who really want to know more about your area of expertise.
In addition, it’s essential to practice “list hygiene” by regularly removing inactive or disengaged subscribers.
Removing people who aren’t engaging with your emails is essential.
Not doing so can negatively impact your email marketing performance over time.
And let’s get real- why are you keeping someone on your email list that doesn’t want to engage with your messages?
Maintaining a growing (even if it’s slow-growing) email list of highly engaged people will help you achieve the best results from your email marketing.
Maintaining a clean list ensures that your emails reach people who are genuinely interested in what you have to offer, and it helps make the time you invest in implementing these email strategies for chiropractors more impactful.
2) — Keeping Your Email Marketing Effective and Engaging
The effectiveness of email marketing for chiropractic practices like yours doesn’t solely hinge on the size of your email list, but rather its quality.
An email list teeming with disinterested individuals will not yield the results you’re hoping for.
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The truth is that even a small list filled with genuinely interested people can prove to be incredibly beneficial.
One effective strategy for keeping your list active is through regular lead generation on your website.
By employing website features like pop-ups and sign-up forms, you can encourage visitors to subscribe to your newsletter or download free resources like e-books.
For example, if your website receives 100 visitors each month, a well-designed pop-up could convert 5-10% of them into email subscribers.
Utilizing effective follow-up campaigns can further convert these new subscribers into loyal patients, often at no additional marketing cost.
Tools like Patient Pilot also offer valuable features like exit-intent pop-ups and lead magnets, such as our Headache and Low Back Relief Guides.
These resources can be highly effective in building your email list.
3) — Leveraging Social Media for Email List Building
Another avenue for expanding your email list is social media.
Followers on platforms like Facebook, Instagram, and Twitter usually share similar interests with you, making them excellent candidates for your email campaigns.
Consider adding an email sign-up option on your social media profiles or even running a campaign specifically aimed at gathering email addresses.
And let’s not forget the power of blogging.
If you maintain a blog related to chiropractic care or general health, adding an email sign-up box at the end of each article can be beneficial.
You could offer to send the article in PDF form to interested readers, a feature that proves convenient for those short on time.
This serves the dual purpose of providing value to your readers and growing your email list.
Your blog serves as more than just a platform for sharing information; it can be a powerful tool in your email strategies for chiropractors.
A Word About Patient Pilot by The Smart Chiropractor
So, there you have it: a comprehensive guide on email strategies for chiropractors.
With the right planning, tools, and execution, email marketing can be a game-changer for your chiropractic practice.
And we’re here to help you do just that!
Over the past year, our team of chiropractic marketing geeks at The Smart Chiropractor has worked with over 300 practices and sent over 10 million emails.
(And we’re thrilled that our average doctor has seen an 11X ROI from their email marketing efforts!)
There’s one BIG thing we learned from working with practice after practice after practice that we’ve kept in mind as we crafted this list of 8 key reasons email marketing is still one of the best marketing channel you should use…
Too many chiropractors with holes in their schedule form their marketing strategy around the notion that they have a new patient problem.
However, that’s often NOT the case.
Think of it this way…
Know This
When you have holes in your bucket – and this goes for any email marketing strategy for chiropractors – the faster you dump new patients (water) in the top of the bucket, the quicker it will pour out the sides (retention) and bottom (reactivations) until you seal the holes.
If you have an email list of over 300 patients – that’s 300 local patients that have walked through your doors and experienced your care – it’s not true.
With a list of that size, what you almost certainly do have is a patient retention and reactivation problem.
That’s where Patient Pilot comes in.
Our email marketing strategy for chiropractors and automated chiropractic email marketing system was designed to help provide patients with a fantastic experience that, in turn, can help fill the holes in your practice’s patient bucket and generates excellent ROI.
Click here to schedule a demo and see how Patient Pilot combined with the power of the tried and true email strategies for chiropractors we just covered can transform your practice!