Email marketing in 2021 remains the best marketing channel for your chiropractic practice.
As a chiropractor, you have an incredible amount of marketing channels available to help you grow your practice.
For many docs, the use of social media and texting has had them abandon email marketing altogether.
There is no question that social media marketing and text-based services can provide tremendous value, but they also miss many of the critical benefits of email marketing.
In this article, you’ll discover eight reasons why email marketing in 2021 is still the best channel to use to market your chiropractic practice.
1. Almost everyone with internet access uses email.
It’s estimated that 95% of people check their email at least once per day and over 50% check their email at least ten times per day! The bottom line is that email usage is still growing rapidly, and about half the world is using email.
In 2021, over 4 billion people will use email; many marketing experts believe usage could hit 4.5 billion by 2024.
To put that in perspective, Facebook has 2 billion active users, and Instagram has about a billion.
Email is the most widely used communication tool ever. Think about all your apps (including Facebook and Instagram).
You need an email address to register and sign up with just about every website, app, or game online.
Whether you’re communicating with co-workers, streaming video, or purchasing goods online, an email address is pretty much essential.
This ubiquity is part of the power of using email marketing for your practice.
Email grants you access to a huge audience of people that’s growing every day.
The bottom line is that no other marketing channel or app has the reach of email.
2. Email campaigns are designed and created quickly.
With email marketing systems like ChiroEmails by The Smart Chiropractor, you can quickly create, customize, and send email marketing campaigns in a matter of minutes.
Using personalized templates with your practice information already set up, it’s super easy and quick to make a few clicks and send an incredible email to any segment of your practice’s email subscriber list.
If you have the right tools, then you’ll easily be able to automatically send emails each week that drive revenue and fill your schedule.
MailChimp and AWeber are okay, but not the right tools for your practice. We suggest using ChiroEmails.
The best part about a tool like ChiroEmails is that you have unlimited email sending, access to dozens of awesome templates pre-customized for your practice, AND our incredible done for your campaigns to make things easy and automated 24/7/365.
3. Email marketing in 2021 is personalized and targeted.
Sending the right message to the right patient at the right time is mutually beneficial.
Email marketing allows you to specifically send messages at the right time, to the right people.
Instead of one email that goes to everyone generically, you may choose—and we recommend—using campaigns.
Campaigns enable you to segment your list, creating different automatic messages based on various actions or inaction.
For example, our new patient onboarding campaign is wildly popular and can help you generate significantly more patient retention by onboarding patients properly.
This is segmented to only your new patients because you wouldn’t want someone who’s been seeing you for two months to receive an onboarding campaign.
Another great way to personalize and target your emails is by sending a weekly reactivation email campaign.
In ChiroEmails, this campaign typically drives 3-5 patient reactivations each week.
4. Emails drive patients to take immediate action.
An effective email campaign will always contain a call to action (CTA). A CTA is designed to prompt immediate action (such as clicking a link).
At The Smart Chiropractor, your call to action is the “invitation” you earn by teaching something.
We believe that every piece of marketing you put out should Teach & Invite Consistently.
Use your email marketing to teach something, then invite your reader to take the next step with a direct and clear invitation.
Finally, do it consistently!
Some of our most successful invitations include “schedule an appointment,” “favorite us on Facebook,” and “Subscribe & Save.” As you can see, your call to action can drive more scheduled appointments for your practice, cross-promote your social media channels, and even create direct sales opportunities for your practice.
Here are three ways to drive more engagement and clicks from your emails:
- Put your call to action on a bold button, so the message is clear, and place your button in two locations, ideally towards the top of the email and again at the bottom.
- Keep your invitation short and actionable. The above examples, such as “Schedule An Appointment,” “Subscribe & Save,” or “Call us today.” work well.
5. Email marketing in 2021 is cost-effective
Email marketing is incredibly budget-friendly.
Compared to advertising, it’s inexpensive AND has a much higher return on investment.
Unlike paid ads, you can send unlimited emails to a large audience without incurring additional charges for each campaign.
With an all-in-one solution like ChiroEmails, you receive preloaded email campaigns, dozens of templates, and unlimited sending at no additional cost.
6. Emails generate better results than most other online marketing channels.
Email Marketing can help keep your practice top of mind with the patient and boost your retention.
With ChiroEmails we’ve seen over a dozen patients scheduled from a single email!
And, did you know the average revenue for email marketing is $42 for every $1 spent?
This type of ROI is impossible with paid advertising.
Also, with email, you can be more personal.
Instead of running an ad to a general group of people with email, you can use merge fields to include the patient’s first name or last name, which adds a nice touch that boosts your engagement rates.
If you have the email addresses of patients but aren’t using them—you’re missing out on a significant opportunity to build a deeper relationship.
7. Email marketing has a wide range of applications.
Email marketing in 2021 isn’t all about selling 24/7.
The most effective strategy is to build relationships.
Email is a super useful communication tool to send your patients updates to your practice hours, positive reviews/testimonials, and high-impact weekly health information (remember, Teach & Invite Consistently!).
Sharing your knowledge and unique expertise is the best way to keep your patient engagement as high as possible.
Also, it should be said…these are your patients! Why wouldn’t you communicate with them consistently and continue to build relationships?
Even if they aren’t under active care in your practice—especially if they aren’t—you should consistently communicate with them and keep them engaged with your unique message of health and healing.
8. Email marketing in 2021 is measurable
With all marketing channels, it’s essential to understand how well your campaigns are performing.
ChiroEmails enables you to quickly assess your results with our Insights tab.
It will show you everything you need to know, including open rates, subscribers numbers, click-through rates, deliverability stats, and more.
Use these metrics to optimize your campaigns’ performance and drive even better results with your next email!
In 2021, there is a lot of noise in the marketing world.
We’ve discovered after sending over 4 million emails for our ChiroEmails members in 2020 that email marketing works.
Suppose you are looking for an affordable, consistent, and reproducible way to stay connected to your patients while filling your schedule.
In that case, email marketing in 2021 needs to be a pillar of your marketing.