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The Importance of a Chiropractic Local SEO Strategy
Digital marketing is here to stay.
Over the past few years, you’ve probably noticed that your SEO can play a pivotal role in your ability to generate new patients.
You may be surprised to learn that digital marketing generates more revenue than traditional advertising.
If you want people to find your business, they’re going to have to land on your website, and you need to be taking action steps each day to Teach & Invite your audience.
One of the best ways to do that is by having a chiropractic local SEO strategy that helps you rank higher on Google.
How do you make sure people find your chiropractic practice in 2022?
SEO, or search engine optimization, is a process of optimizing your website so that it appears at the top of search engine results.
When someone in your town is either looking for your practice specifically or just looking for a “chiropractic in my town” – the higher you show up in the search results, the more likely you have to attract that potential patient.
Remember, as a small business you want to “think local” with your SEO.
You don’t need to, and can’t, compete with Harvard or Wikipedia for terms like “back pain.”
You only need to be better and more optimized than the other docs in your area.
Consistently updating your chiropractic blog, embedding reviews in your website, and building relationships with other docs you can highlight will all help you rise to the top of Google.
This article will walk you through some chiropractic marketing tips to help you improve SEO.
Fill Your Site With High-Quality Content People are Searching For
The best way to make sure that you rank high on search engine results is to pump your website full of quality content.
Try, if you can, to pinpoint the exact words and phrases that your customers are using to search your practice.
If you can identify these words and phrases (known as “keywords” in SEO lingo), you can pepper them throughout your website to bump yourself up in search engine results.
Make sure this content is high quality.
Most people only spend a fraction of a minute on any given website.
To obtain a good SEO ranking, you need to make sure people are sticking around on your website.
The more time people spend on your site, the more likely you will be bumped to the top of search engine results.
That’s why using blog content as like we produce for our Smart Chiropractor members is such a smart idea.
Post Often: Posting at least once each week will help amplify your results. Without consistency, you’re like to fall in the Google rankings.
Our Smart Chiropractor blogs include everything above and more to help you rank as high as possible on Google.
Post Your Reviews on Your Chiropractic Website
You need to ensure that you’re constantly filling your website with engaging content.
However, not all of that content needs to be blog content.
When you open yourself up to reviews and post them on your website, you display the social proof of your practice results.
You also open up the opportunity to respond to each review and work your keywords into your responses.
Online reviews have legitimate power.
Eighty-four percent of people trust them as much as friends.
It might be nerve-wracking to open yourself up to criticism, but it will show your customers you care.
You can also only ask customers that you suspect have had a positive experience to leave reviews.
Most chiropractic website companies can import your reviews from other places (Google, Yelp, etc.) and embed them on your website.
Testimonials and reviews are an excellent way for your new website visitors to see themselves in your practice.
The more they believe you’ll be able to help them overcome their health challenge, the more likely they are to become a patient.
Chiropractors have some of the highest patient satisfaction stats of any healthcare provider.
We believe you can never have too many testimonials (have you seen our Smart Chiropractor page?).
Build Referral Relationships With Other Doctors
Every chiropractor knows that the mainstream medical community can sometimes look unfavorable on your practice.
That’s why you need to build referral relationships with primary care doctors and help them understand what you do.
Doctors who trust you will refer patients to you.
If you’d like to build referral relationships but don’t know where to begin, check out our MD Connection program, which provides you with a proven system and everything you need to start generating consistent referrals from other healthcare providers.
Building referral relationships is not about pandering.
It’s about discovering who has your patients in their practice!
Also, building relationships can eventually big you a significant boost to your SEO.
As you build relationships, you may interview other doctors in your community, invite them on your podcast, or take a selfie together.
By using this content on your website and highlighting the other doctor, you’ll get a few big wins.
First, you’ll show that your work with other healthcare providers generates goodwill and social proof.
Second, if you use their name, you may begin gaining additional traffic from people searching out the other doctor and finding your website in the Google results!
Either way, building referral relationships with other healthcare providers is a cheap and effective way to build your practice sustainably.
As you can see, chiropractic SEO isn’t hard to apply in theory.
All it takes is some know-how, a little consistency, and a process to achieve success.
If you’d like help improving your ranking on Google, here are two of our top resources:
Book a Demo to discover how The Smart Chiropractor can help.