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Chiropractic Email Marketing vs Social Media vs Ads
Email works.
That’s right—email marketing is one of the most impactful marketing strategies you can implement for your practice.
With the right email marketing strategies, you can generate new patients, reactivate patients, sell products, offer digital services, etc.
The best part is that nearly all of this can be accomplished with automation meaning that you can have emails going out and patients scheduling around the clock without any extra work from you or your staff.
How do we know?
It’s precisely what we do with Patient Pilot.
We send millions of emails each month, and many of our docs are generating 3-5 patient activations every week, on autopilot.
Did you know that healthcare industry emails have an average open rate of 21%?
That’s far better than the native “reach” on most social platforms and way better than most ads’ conversion rates.
Know This
Email marketing isn’t free, but it’s the highest ROI marketing channel you have available for your practice.
One thing to look out for is mobile-friendliness.
Around 54% of emails are opened on the phone so patients can quickly access their healthcare information by email, and email has become a driving force in delivering healthcare information.
Keep reading, and we’ll guide you through our top email marketing strategies to help drive more patients into your practice.
"I attribute my growth to what I'm doing with The Smart Chiropractor."
Dr. Mike Mills, DC
Mills Chiropractic
Healthcare Industry Marketing Trends
In America, $10 billion is spent yearly on direct-to-consumer healthcare advertising.
The patient has become a consumer through all the different healthcare products advertised to them daily.
All of this advertising has led to intense competition for attention.
By delivering your message through email and by incorporating the right email marketing strategies, you have the chance to connect with your patients directly.
And with email available on tablets, phones, and desktops, you won’t be vulnerable to a specific device and ecosystem.
A key strategy for physicians, healthcare products, and treatments is email marketing.
Let’s walk through the different ways you can successfully incorporate email marketing into your practice.
Boost Your Conversions: 6 Key Chiropractic Email Marketing Strategies all DCs Should Know
With a few quick updates, you have the potential to increase your email conversion rate.
If someone doesn’t even open your email, there’s no way they can take action. The first step towards “conversion” is to connect with your subject line.
Your end goal is getting more patients to come into your chiropractic practice, and we are here to help provide email marketing strategy tips.
1) — Leverage the Power of Great Visuals
The “creative” is the image in the email. People prefer pictures to a lot of text most of the time when processing information.
Do This
Show appealing images of your doctor’s office, a video explaining your story, or a product image to help catch the receiver’s attention.
Emails that use a video have a higher click-through rate than those that don’t have one.
At The Smart Chiropractor, we’ve found that design and creative graphics are among the most critical aspects of creating conversions in your emails.
2) — Always Prioritize Personalization
Personalized emails are more likely to be open and clicked because they seem relevant to the person receiving the email.
You can personalize the subject line by adding the person’s name.
Do This
Using someone’s first name in the subject line, introduction, or even body copy is an incredibly powerful way to influence behavior.
(In Patient Pilot, we have “merge fields” set in every email that allows the patient to be addressed by name.)
You can also personalize your emails by analyzing a consumer’s preferences.
You can then segment your audience and send them what medical service or product they most likely need based on what they recently viewed or bought.
3) — Find Ways to Create Emotional Appeal
Use the emotion behind your marketing.
If you are looking to get more people to come to your chiropractic practice, send an email with an emotional success story to help build trust and recognition in your brand.
When you build trust and recognition, you will keep your emails out of people’s spam folders.
Do This
One way to build emotional appeal is through the careful use of case studies or testimonials.
If someone understands that someone, just like them, found success in your practice, they are much more likely to believe they too will find success.
The great thing about being a chiropractor is that over 85% of your patients probably have enjoyed great results.
Get used to showing off those success stories through your emails!
4) — Always Feature Strong Calls to Action
You want to make sure your email has a strong and straightforward call to action.
Whether you tell a patient to call or schedule an appointment, complete the action as bright and attention-grabbing as possible.
Do This
We’ve found that a CTAs (call to action) of ‘Call to Schedule’ or ‘Click to Schedule’ are clear, simple, and highly actionable.
5) — Figure Out What Works with A/B Tests
You can use A/B testing on subject lines, creative, or copy to help see which part of your strategy works.
You can also see what needs improvement to get more conversions.
Testing is an essential step in the optimization process.
Do This
Sometimes, simple things, such as emojis or capital letters, can make a significant impact on the effectiveness of your emails.
6) — Make Sure Your Emails are Responsive
You want to make sure your email will show up nicely on a desktop, tablet, and mobile phone.
Make sure you are using an email service provider that has responsive email formats.
Formatting gets back to being mobile-friendly.
Your email service provider should automatically adapt your image and text sizes to the appropriate device your patient uses.
Technology is pretty crazy, huh?
A Word About Patient Pilot by The Smart Chiropractor
So there you have it — you now have a comprehensive guide that give you some much needed insight into how chiropractors can use a few common sense chiropractic email marketing strategies to not only reach but reactivate more patients.
And if you’re a chiropractor reading this, as a business owner, you can understand better than most that with the right planning, tools, and follow-through, email marketing can indeed be a game-changer for your practice.
But that doesn’t mean you have to do it all on your own.
That’s where we come in.
In the past year, our specialized team at The Smart Chiropractor has collaborated with over 300 practices, delivering more than 10 million emails.
We are proud to say our average client enjoys an 11X ROI on their email marketing efforts.
One key lesson we’ve learned from working with numerous practices is that new patients are not always the solution to a dwindling schedule.
Takeaway
Imagine your patient list as a bucket with holes. The more you fill it with new patients (water), the faster it leaks out from the sides (retention) and bottom (reactivation) unless you seal those gaps.
If your email list includes over 300 patients, you likely have a patient retention and reactivation issue, not a new patient problem.
This is where our Patient Pilot built-for-you, personalized-for-you, and automated-for you email campaigns and automation software can make all the difference.
Our automated email marketing system and chiropractic email marketing strategies are specifically designed to help chiropractors enhance patient experience, improve retention, and reactivate patients—thus offering an excellent ROI.
Click here to schedule a demo. Discover how Patient Pilot, combined with our proven email marketing strategies, can revolutionize your practice!